9 pieces that’ll put an end to your search for affordable summer basics
23.4.2025
Translation: Elicia Payne
Like your summer wardrobe to be as colourful as the selection at an ice cream parlour? Then this rather unknown brand is right up your street.
As soon as the days get longer, the temperatures warmer and the drinks colder, there’s a sense of excitement in the air. People are motivated to do their spring cleaning, the balcony or garden is spruced up for the season and feelers are put out for new summer wardrobe pieces.
For the latter, I know just the right place to head to. That is, in the direction of JJXX. The brand belongs to the same parent company as Vero Moda, Only and Jack & Jones – and is turning out to be one of my favourites right now. It’s important to know the clothes from this brand come with the attribute «fast». But if this isn’t a strict exclusion criterion for you, the chances of finding one or the other new favourite item are pretty high.
Acccessories
If all you need for your ‘25 summer look are a few cheerful finishing touches, these could take the form of a colourful cap, tinted sunglasses or a quilted bag, for example.
Tops
The Danish brand’s tops have a sophisticated cut and stand out from the monotony with pretty details such as ruffles, flounces and bows. And the colours? As bright and varied as summer flowers.
Bottoms
Pyjama-style pants will be with us on the street again this summer. You’ll find these, as well as beautiful denim alternatives and flowing skirts, here:
Header image: JJXX
Laura Scholz
Senior Editor
Laura.Scholz@digitecgalaxus.chAlways in the mood for good hits, great trips and clinking drinks.
Fashion
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