Guide
Summer vibes to go: the 7 prettiest bags for the beach, pool and lake
by Stephanie Vinzens
5 accessory brands to put you in an instant good mood
3.7.2025
Translation: Jessica Johnson-Ferguson
If you’re wearing a flamingo hair clip and have «Out of Office» printed on your cap, you’re on the right track. Especially in the summertime, these accessories really crank up the fun factor.
You’ve probably heard of that ominous «je ne sais quoi». AI defines it as «...it’s used to describe a certain indescribable quality – something special or appealing that you can’t quite put your finger on.»
Need some examples to help you understand? How about one, two, or even fifteen of them? No problem, these brands have captured that certain something. Here you go:
Bongusta
Did someone say terry cloth? This happens to be right up the street of Danish brand Bongusta. Not only do they apply their expertise to the production of towels and bathrobes, but also to the design of bags in every imaginable shape and colour. Life hack: repurpose your cosy beach bag as a comfy pillow after you’ve gone for a swim.
Burga
The label Burga hails from Lithuania and is committed to making smartphones and all their accessories more beautiful (usually with pretty patterns). Mobile cases, headphone cases, power banks – nothing they do is ordinary. If you want to go all in, you could even look for a beach towel or a water bottle with the same pattern as your Burga phone cover.
Plakativ
Plakativ mainly makes posters. But not only. In addition to prints on posters, they also offer well-curated prints on T-shirts and caps. All designed by Zurich creatives, by the way. Luckily, you can get important messages such as «Out of Office» or «Dogs are my favourite people» out into the world without much effort.
Header image: Bongusta
Laura Scholz
Senior Editor
Laura.Scholz@digitecgalaxus.chAlways in the mood for good hits, great trips and clinking drinks.
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