Digitec Galaxus AG

Company Portrait

The online shops digitec.ch and galaxus.ch together form Digitec Galaxus AG.

As the largest Swiss online retailer with a range of over five million products, Galaxus offers pretty much everything. Digitec is Switzerland’s most relevant platform for digital products such as IT, telecommunications and consumer electronics. Both platforms offer informative and inspiring content and an engaged Community that shares and helps each other.

Our mission

We offer the most informative and human platform for all those who want to shop conveniently and consciously from a comprehensive, good-quality range.

Our company culture

  • Our team is strong.  and is defined by a communication culture that is respectful, cooperative and appreciative.
  • We attach great importance to tolerance  and stand out with our variety of characters and ways of thinking.
  • Together, we achieve great things. We keep each other motivated on a daily basis and continuously challenge the status quo. Because standing still is not an option.
  • We are different. Unconventional, bold and innovative ideas are what we do best.
  • We take responsibility. Autonomous actions and lean structures are the pillars that keep us dynamic and agile.
  • Our values are important for us

Galaxus and the tortoise

Galaxus stands for our complete range and a whole new shopping experience – a department store universe that’s just a click away. So, it’s no coincidence that the tortoise is our logo. In many ancient cultures, the animal is said to carry the whole world and even the universe on its back. It is also regarded as sturdy, reliable and clever. These are precisely the characteristics that describe Galaxus’ objective: to bring together a compact and competent universe of products in one place and to allow customers to enjoy a shopping experience that’s efficient and tailored to their needs.

Company history

The year is 2000. Three friends share a great passion for gaming, but they’re not willing to spend a small fortune on their gaming PCs, while the individual parts cost a fraction of the price abroad. So, they start building their own computers. This attracts attention – initially, from friends and family, but soon, orders start flooding in and production gets moving. Why not turn this into a business? No sooner said than done. In April 2001, they programme their own online shop, www.digitec.ch, and establish the general partnership Nägeli Trading & Co. On digitec, they offer PCs, the entire IT product range and later also consumer electronics.

At this time, Oliver Herren, Florian Teuteberg and Marcel Dobler aren’t even 25 years old. They’re driven by their joy of creating innovation, efficient processes and lean workflows. Their aim is to offer customers a wide range of products, good prices and professional service. The company grows rapidly and relocation, renovation and expansion work is present throughout its history. Relocations, renovations and expansions have been a constant feature of the company's history. Once an underestimated company, digitec soon becomes the online market leader in electronics.

Having conquered the electronics field, the three friends come up with an extended business idea: In 2012, they launch Galaxus, Switzerland’s largest online warehouse with a broad product range including household items, toys and sports equipment.
In 2014, the third online shop, programmed entirely in-house and combining both digitec and Galaxus, is released.

Today, the offices are located in Zurich’s Kreis 5 district. The logistics area spans over more than 120,000 square metres. There are ten Digitec stores throughout the German and French-speaking regions of Switzerland. 

Galaxus expands into the EU

Galaxus Deutschland GmbH was founded at the end of 2018 as a fully owned subsidiary of Digitec Galaxus AG. With its own logistics centre in Krefeld (North Rhine-Westphalia) and an administrative office in Hamburg in northern Germany, customers outside Switzerland and Liechtenstein can now also shop at Galaxus. The Austrian shop, galaxus.at, was launched in October 2021. The shops in Italy and France followed in January 2023.


Digitec Galaxus has earned a number of awards for its entrepreneurial achievements:

  • Swiss E-Commerce Award 2021
    • Galaxus: Winner category Lifestyle & Hobby
    • Galaxus: Winner category Marketplaces & Platforms
  • Swiss E-Commerce Award 2020
    • Galaxus: Winner category Lifestyle & Hobby
    • Galaxus: Winner category Marketplaces & Platforms
    • Digitec: Winner category Electronics & Media
  • Swiss E-Commerce Award 2019
    • Galaxus: Winner category Lifestyle & Hobby
  • Swiss E-Commerce Award 2018
    • Galaxus: Swiss Digital Commerce Champion 2018
    • Galaxus: Winner category Home & Living
    • Galaxus: Winner Community & Storytelling
    • Digitec: Winner category Electronics & Media
    • Best Feature: Reselling products
  • Digital Marketing Conference D-Pulse 2018
    • Digital Marketer of the Year 2018 
  • GfM Marketing Award 2017
    • Annual prize awarded by the Swiss Foundation for Marketing and Business Management 
  • Swiss E-Commerce Award 2017
    • Galaxus: Swiss E-Commerce Champion 2017
    • Galaxus: Winner category B2C – Home & Living
    • Galaxus: Winner category Curation, Social and Content Commerce
  • Best of Swiss Web Award 2015
    • Digitec: Honorary Prize – Swiss Web Award
  • Prix Swiss Venture Club 2011
    • SVC Entrepreunership Award in the industrial area of Zurich
  • Swiss Economic Award 2008
    • Swiss Economic Award