Pia Seidel
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From volcanoes to the Alps – when Mexican design meets Swiss expertise

Pia Seidel
17.2.2025
Translation: Patrik Stainbrook
Pictures: Pia Seidel

Paulina Reséndiz is committed to conscious, sustainable designs rooted in tradition. In her gallery, Basalto Collective, she presents beautiful pieces with a deeper connection to the cultural identity of her home country.

This year, the Mexican works at Basalto Collective are exhibited together with South African art in the Zurich gallery Anthracite. It’s where I met Paulina in person to find out more about her work as a curator and her guiding design principle.

How did you get into design?
As a kid, I enjoyed making things with my father, particularly technical toys like small cars. I actually wanted to study engineering at first, but then, one day, he brought me an inspiring design book from Milan. That fascinated me and showed me how versatile design can be. It’s why I decided on industrial design – I love practical work.

It’s important for me to work with the right people – you don’t have to be able to do everything yourself.

What do you do when you lack inspiration?
When I run out of ideas, I like to travel and visit trade fairs, even if they can sometimes be overwhelming. Museums are also great. One of my best trips was to the Tate Museum in London with my sister – I got lots of new ideas there. I value enjoying the moment and being open to new impressions, since there’s always something new to discover.

What was the last exciting design piece you saw?
A richly decorated, handcrafted cabinet in the MAC Museum in Vienna. An impressive example of Baroque craft.

I think that intended design – i.e. a conscious and well thought-out way of designing – should definitely remain, no matter what trends are currently in vogue.

In this series, designers answer questions about their craft, providing insight into their creative world and working methods. All within the framework of an interview.

Header image: Pia Seidel

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Like a cheerleader, I love celebrating good design and bringing you closer to everything furniture- and interior design- related. I regularly curate simple yet sophisticated interior ideas, report on trends and interview creative minds about their work.


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