Pia Seidel

Senior Editor

Like a cheerleader, I love celebrating good design and bringing you closer to everything furniture- and interior design- related. I regularly curate simple yet sophisticated interior ideas, report on trends and interview creative minds about their work.

875 articles

Guide
Christmas tree decorations everywhere: 5 surprising decoration ideas for your pendants
by Pia Seidel
Guide
Things under 50 francs I would love to gift
by Pia Seidel
Guide
Galaxus Finds: little helpers I no longer want to live without
by Pia Seidel
Background information
Thin candles: delicate elegance that surprises
by Pia Seidel
News + Trends
Sofa islands: The new centrepiece for the living room
by Pia Seidel
Guide
Vegetables, metal and moss: this is what your Advent wreath could look like this year
by Pia Seidel
News + Trends
USM Haller: The art of always surprising anew
by Pia Seidel
Guide
Too good to burn? That's exactly why these candles are perfect
by Pia Seidel
Product test
Desk lamp or design piece? Both!
by Pia Seidel
News + Trends
Unconventional park benches? Zurich shows how design brings us together
by Pia Seidel
Product test
From fruit crate to design icon: Hay levels up the storage box scene
by Pia Seidel
Guide
Who knew a pedal bin could be so fancy?
by Pia Seidel
Guide
Picture frames that steal the show from your photo
by Pia Seidel
Opinion
Pia’s Picks: squiggly home accessories
by Pia Seidel
News + Trends
A cup of design: teapots as works of art from Loewe
by Pia Seidel
News + Trends
Vinyl vibes: how record players are conquering furniture fairs
by Pia Seidel
Guide
Floating plates? This hack aces the trend in no time
by Pia Seidel
Product test
Swiss design can also be terry towelling: simple can be this good
by Pia Seidel
News + Trends
More beautiful, smarter, more accessible: design that inspires everyone
by Pia Seidel
Guide
The coolest storage solutions around right now
by Pia Seidel
Guide
This home decor hack changes everything
by Pia Seidel
News + Trends
Design for animals and humans: when birdhouses are more than just nesting places
by Pia Seidel
Product test
Could you forgive a pretty but annoying alarm clock?
by Pia Seidel
Opinion
Pia's picks: lamps that celebrate cables instead of hiding them
by Pia Seidel
Guide
Wall candle holders: why they are worthwhile
by Pia Seidel
Guide
These are the table lamp trends for 2025
by Pia Seidel
News + Trends
3 highlights of Zurich Design Weeks 2025
by Pia Seidel
Background information
What you see is not what you get: Designs that amaze
by Pia Seidel
Guide
After butter yellow comes chocolate brown: the colour trend for autumn 2025
by Pia Seidel
Guide
Suncatchers and eye-catchers: wonderful window decorations
by Pia Seidel
Guide
Bring your mood board to life: Pinterest trends for autumn
by Pia Seidel
News + Trends
11 days, 40 locations: your roadmap for the Zurich Design Weeks
by Pia Seidel
Opinion
Pia’s picks: these designs outshine standard vases
by Pia Seidel