News + Trends

The first meatless meat is now available in Zurich

28.2.2019

Translation: machine translated

It is supposed to look like meat and taste like meat, but it is not meat. Such meat alternatives are all the rage at the moment, especially in the USA. Now, for the first time, there is a fake burger in Switzerland. The Helvti Diner offers "Beyond Meat".

I recently wrote about the "Impossible Burger". The startup has the same mission as "Beyond": to sell a purely plant-based alternative to meat that looks and tastes like meat. The company promises 90 per cent less water consumption and CO2 emissions. All vegan. Of course, the hype is huge and, as a cosmopolitan city, Zurich has to get in on the act. The "Helvti Diner" chain has had the "Beyond Burger" on sale since today, at the steep price of 19.50. The burgers have to be imported from the USA, which explains the high price.

News + Trends
I can't believe it's not meat
by Simon Balissat

A burger that emits less CO2 but is flown to Switzerland from the USA is a paradox, but there is currently no alternative in Europe. This is set to change in the medium term. Since this year, "Beyond" has been selling its fake meat to restaurants throughout Europe via wholesalers. But just imported.

This is how the burger is advertised in the USA.

I'll be testing the meatless burger for you over the next few days and will let you know how it tastes. If you follow me as an author, you'll receive a message as soon as my review is online. <p

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Simon Balissat

Teamleader Editorial

Simon.Balissat@digitecgalaxus.ch

When I flew the family nest over 15 years ago, I suddenly had to cook for myself. But it wasn’t long until this necessity became a virtue. Today, rattling those pots and pans is a fundamental part of my life. I’m a true foodie and devour everything from junk food to star-awarded cuisine. Literally. I eat way too fast.

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The first meatless meat is now available in Zurich

I can't believe it's not meat

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