

Daily Cetaphil routine with Nemo

Cetaphil, a brand tested by dermatologists on sensitive skin, launches its new Gen-Z orientated campaign together with Nemo, the singing talent from Biel.
Cetaphil's brand values such as cultural relevance, authenticity and reliability fit perfectly with the Nemo values of acceptance, appreciation of one's own identity and love and are now brought to life in the BE GENTLE campaign.
Over 75 years ago, a leading pharmacist developed the first Cetaphil product - a gentle yet effective formula that cleanses without staining and moisturises without clogging. Today, with the support of world-leading skincare experts, Cetaphil continues to develop innovative skincare technologies for sensitive skin that restore, protect and maintain skin health every day.
Step 1: Facial cleansing

Step 2: Moisturising cream
At the beginning of the year, Cetaphil presented a brand refresh with the slogan "For Everyone's Sensitive Skin". The brand identity includes a target group-orientated and fresher visual identity and aims to appeal to younger consumers and educate them on the topic of sensitive skin.

To support this new brand identity, the decision to work with Nemo was the logical choice, as Nemo perfectly embodies Cetaphil's values and represents the target group perfectly.
Cetaphil's partnership with Nemo aims to reach young social media users and skincare enthusiasts and show how Cetaphil products can help improve the overall appearance of the skin while protecting the skin barrier.

Nemo became the face of this new brand identity in Switzerland to show the younger generation in an engaging and fresh way how important skincare is and why science-based skincare is the most important step in the daily skincare routine. The campaign started at the beginning of March on Cetaphil and Nemo's Instagram and TikTok channels and will develop into a full marketing campaign with digital and in-store elements over the coming months. Follow us on Instagram and TikTok to keep track of all the exciting content and activity.

Here you can find the complete range from Cetaphil.
This article was written on behalf of Cetaphil. The brand Cetaphil is responsible for the content. The criteria for articles written by our editorial team do not apply here.


In nature, during sports and with a lot of laughter, I refuel my happiness hormones. This makes me a cheerful person who loves delicious food, likes to be in motion and can't keep my hands off beauty novelties. My tip: Carpe Diem and have fun!