A pluralistic vision for the home
3.8.2022
Translation: machine translated
Pictures: Pia Seidel
From September onwards, the lifestyle magazines tell me again that I should dress or furnish myself in autumn colours. But this time I'm not going along with it. Because I now know that summer colours work all year round. Especially for interiors.
It was bright. Brighter than in most flats. In the room: mirrors, lamps, furniture that merged with each other and a flower bed that meandered past everything. The "Mohd in Bloom" exhibition by Mohd - Mollura Home Design during Milan Design Week was a Garden of Eden. Studiopepe developed the spatial concept for the Italian company. The creative agency was commissioned to celebrate Mohd's pluralistic vision. For a home where there is room for not just one design style, but several. I don't remember the individual furnishings very well. But what I do remember is a colour concept that gives you goosebumps despite 30 degrees in the room.
Most of us decide on a furnishing style. But in the exhibition, everything was represented. Skandi, industrial, bohemian or mid-century. You name it. Mohd has been decorating rooms since 1968, now has its own e-shop and sells more than 400 design brands, including Baxter, Cassina, Vitra, Flos and Kartell.
The experience in combining design directions, materials as well as colours seemed to pay off in this exhibition. People stayed longer than is usual on packed days at the fair. I also stayed longer than my programme allowed. The sight of the Bomma pendant lights was too beautiful, the smell of the flower meadow in the middle of the city too fragrant and the colour combinations too unusual. A refreshing number of objects in so-called summer colours lined up next to those in autumn shades. Actually a no-go, I always thought. But why actually?
I was probably influenced by shops and platforms that present, for example, lamps in summer colours or woollen blankets in autumn colours at the change of season. Yet the reassignment is not even necessary when the temperature rises or falls. It's enough if the colour world outside changes. It can stay the same inside. Especially when spring-like lilac looks so damn good next to deciduous shades, as in Mohd's room concept.
In terms of clothing, yes, it may make sense to opt for the long trousers instead of shorts due to the change in temperature. But the days of adjusting the colour concept of my wardrobe or room are over. After all, soft ice cream tastes good to me all year round. And so do pastel colours from now on. Thanks to Mohd's vision, where diverse design styles and colour concepts coexist.
**PS: If you're interested in the entire collection of furniture, lighting and accessories from the brands on show, you can find out more in Mohd's shop.
Pia Seidel
Senior Editor
Pia.Seidel@digitecgalaxus.chLike a cheerleader, I love celebrating good design and bringing you closer to everything furniture- and interior design- related. I regularly curate simple yet sophisticated interior ideas, report on trends and interview creative minds about their work.
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