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A pluralistic vision for the home

Pia Seidel
Zurich, on 03.08.2022
Pictures: Pia Seidel

From September onwards, the lifestyle magazines tell me again that I should dress or furnish myself in autumn colours. But this time I'm not going along with it. Because I now know that summer colours work all year round. Especially for interiors.

It was bright. Brighter than in most flats. In the room: mirrors, lamps, furniture that merged with each other and a flower bed that meandered past everything. The "Mohd in Bloom" exhibition by Mohd - Mollura Home Design during Milan Design Week was a Garden of Eden. Studiopepe developed the spatial concept for the Italian company. The creative agency was commissioned to celebrate Mohd's pluralistic vision. For a home where there is room for not just one design style, but several. I don't remember the individual furnishings very well. But what I do remember is a colour concept that gives you goosebumps despite 30 degrees in the room.

Zur Mailänder Designwoche 2022 präsentierte Mohd einen Möbel-Garten-Eden.
Zur Mailänder Designwoche 2022 präsentierte Mohd einen Möbel-Garten-Eden.
Zu sehen waren diverse Designstücke aus der ganzen Welt.
Zu sehen waren diverse Designstücke aus der ganzen Welt.
... und eine Lichtinstallation, die aus 150 Lampen der tschechischen Marke Bomma bestand.
... und eine Lichtinstallation, die aus 150 Lampen der tschechischen Marke Bomma bestand.

Most of us decide on a furnishing style. But in the exhibition, everything was represented. Skandi, industrial, bohemian or mid-century. You name it. Mohd has been decorating rooms since 1968, now has its own e-shop and sells more than 400 design brands, including Baxter, Cassina, Vitra, Flos and Kartell.

The experience in combining design directions, materials as well as colours seemed to pay off in this exhibition. People stayed longer than is usual on packed days at the fair. I also stayed longer than my programme allowed. The sight of the Bomma pendant lights was too beautiful, the smell of the flower meadow in the middle of the city too fragrant and the colour combinations too unusual. A refreshing number of objects in so-called summer colours lined up next to those in autumn shades. Actually a no-go, I always thought. But why actually?

Ein herbstliches Salbei passt zum heiteren Mintgrün.
Ein herbstliches Salbei passt zum heiteren Mintgrün.
...und auch ein frischer Fliederton bringt das schwache Salbei zum Glühen.
...und auch ein frischer Fliederton bringt das schwache Salbei zum Glühen.
Dumpfe Erdtöne, die dem Herbst zugeschrieben werden, wirken in Kombi mit Softeisfarben sonniger.
Dumpfe Erdtöne, die dem Herbst zugeschrieben werden, wirken in Kombi mit Softeisfarben sonniger.

I was probably influenced by shops and platforms that present, for example, lamps in summer colours or woollen blankets in autumn colours at the change of season. Yet the reassignment is not even necessary when the temperature rises or falls. It's enough if the colour world outside changes. It can stay the same inside. Especially when spring-like lilac looks so damn good next to deciduous shades, as in Mohd's room concept.

Selbst ein dunkles Rotbraun wirkt mit Grün
Selbst ein dunkles Rotbraun wirkt mit Grün
... oder Flieder sonnig.
... oder Flieder sonnig.
Der dumpfe Traubenton wird durch das Mintgrün und Flieder betont.
Der dumpfe Traubenton wird durch das Mintgrün und Flieder betont.

In terms of clothing, yes, it may make sense to opt for the long trousers instead of shorts due to the change in temperature. But the days of adjusting the colour concept of my wardrobe or room are over. After all, soft ice cream tastes good to me all year round. And so do pastel colours from now on. Thanks to Mohd's vision, where diverse design styles and colour concepts coexist.

Dolles Duo: Zitronengelb macht kühle Farben wie Olivgrün ...
Dolles Duo: Zitronengelb macht kühle Farben wie Olivgrün ...
... wieder hot.
... wieder hot.
Das Softeis-Rosa des Spiegels kommt dank des matschfarbigen Hintergrunds besser zur Geltung als vor Weiss.
Das Softeis-Rosa des Spiegels kommt dank des matschfarbigen Hintergrunds besser zur Geltung als vor Weiss.
Mirror Salto Rose Ø80cm (Ø 80 cm)
247.–
Kare Design Mirror Salto Rose Ø80cm (Ø 80 cm)
Softshine (120 x 120 cm)
–15%
105.–was 124.–
My Carpet Softshine (120 x 120 cm)
Circus
–9%
591.–was 650.–
Normann Copenhagen Circus

**PS: If you're interested in the entire collection of furniture, lighting and accessories from the brands on show, you can find out more in Mohd's shop.

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«There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle. I believe in the latter.»
– Albert Einstein


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