The number one rule of any self-respecting stylist: group objects like a still life that even Renaissance masters could have painted.
Guide

5 interior design tips...

Pia Seidel
21.2.2019
Translation: machine translated

... that could feature in design books. You're probably wondering how I know all these tricks? When I was a stylist, I had to refine the decor of flats before the photo shoot. Here you can find out more about my observations and the tips I've gleaned for my interior design.

Have you ever seen photos of interior decorating books leaving room for clutter, plastic bottles of washing-up liquid and bed linen with boy band prints? I don't think so, because interior decorators got involved. Before the photographer takes a photo, these design professionals highlight all the decorative objects and get rid of the unsightly. A bit like in the fashion industry, where stylists would shorten an ensemble, they bring a personal touch to the place while respecting the character of the owners. These publications will then appear on the websites of interior designers, property platforms, specialist magazines or decorating blogs, among others.

What you don't want to see in a photo doesn't belong in the flat either. That's why there are certain things I do differently to most of my circle. And these ideas often earn me compliments from my visitors. So that you too can become a decorating pro, I propose to share my knowledge with you. Here are my top five tips:

1. Grouping

Seeing photos of beautifully decorated interiors such as those in dedicated books like Super Buden or Maison Mondän, you'll notice that any occasion is a good one for grouping objects together - whether on a side table, bedside table or dining room table - because the important thing is the whole. Personally, I like to arrange my memorabilia and accessories on a tray so that everything stays in place and can be easily transported.

For a composition, think about grouping according to content and aesthetics.
For a composition, think about grouping according to content and aesthetics.

2. Combining styles

Like an outfit, interior design only becomes interesting when it incorporates breaks in style. You can, of course, opt for a trendy living environment of the Scandinavian or industrial kind. But why not break it up with some eye-catching accessories? To do this, I incorporate second-hand objects found at second-hand shops and flea markets into my home.

Mixing retro accessories and furniture with newer ones breaks certain codes that give your interior a unique look worthy of a catalogue.
Mixing retro accessories and furniture with newer ones breaks certain codes that give your interior a unique look worthy of a catalogue.

3. Dried flower bouquets

In the photos, no vase should be left empty. In fact, very few examples are self-sufficient. When I don't have a fresh bouquet to hand, I always have an assortment of dried flowers that can give my interior a warm, springtime touch.

Don't leave your vases empty when you don't have fresh flowers: dried varieties are just as pretty.
Don't leave your vases empty when you don't have fresh flowers: dried varieties are just as pretty.

4. The natural side

Modern flats often sport stone, concrete and metal. These materials can look sterile in a photo and give the impression of coldness. For this reason, I like to opt for natural elements such as wood and objects made from natural materials.

5. Down with plastic

In the bathroom, whenever I can, I use solid soap instead of shower gels contained in plastic containers. In the kitchen, I opt for preserving jars and glass dispensers to avoid plastic. My colleague Raphael Knecht recently compiled a list of kitchen utensils demonstrating once again that going plastic-free is not only environmentally friendly, but aesthetically pleasing too.

Reusable or zero waste utensils in your home can be more stylish than labelled plastic bottles.
Reusable or zero waste utensils in your home can be more stylish than labelled plastic bottles.

Accessories

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Header image: The number one rule of any self-respecting stylist: group objects like a still life that even Renaissance masters could have painted.

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Like a cheerleader, I love celebrating good design and bringing you closer to everything furniture- and interior design- related. I regularly curate simple yet sophisticated interior ideas, report on trends and interview creative minds about their work.


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