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The viral white T-shirt from The Bear – and our alternatives
by Laura Scholz
Umbro’s all the rage again – on and off the football pitch
9.4.2024
Translation: Eva Francis
It’s high time to let another nostalgic brand back into your heart and wardrobe. Football brand Umbro’s been working on its image – with much success.
So why wouldn’t sportswear brands take this opportunity to attract attention with exciting collaborations? Take Supreme × Louis Vuitton, The North Face × Gucci or Arc'teryx × Jil Sander, for instance. Umbro has also been joining forces with other brands, gradually paving its own way back into the club of cool streetwear labels.
I told you, Umbro’s been working on its image. So much so that we might be experiencing the peak right now. Umbro’s latest stroke of genius is the Penalty Culture collection curated by Slam Jam. The second collection was dropped at the beginning of April.
From tracksuit pants to bucket hats, duster coats and fan scarves, Penalty Culture showcases pretty much everything the Blokecore heart desires – in delicate lilac, bold red or timeless beige and black.
Yes, Umbro’s understood what we want. And although the collection sadly isn’t available at Galaxus (but here instead), we offer other iconic Umbro items. It’s worth browsing through the entire range – or taking a look at my top 5 products, at least:
Header image: Umbro
Laura Scholz
Senior Editor
Laura.Scholz@digitecgalaxus.chAlways in the mood for good hits, great trips and clinking drinks.
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