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New to our range
Casual style for men with the Superdry collection
News + Trends
Banned by New York, immortalised by Telfar: the iconic "Plastic Bags"
by Laura Scholz
New to our range
Casual, sporty or elegant: the Superdry collection for "her"
Guide
Don’t know what to wear? Two-piece sets are always a great choice
by Laura Scholz
News + Trends
The new Birkenstock "Loma": a "Boston" - but with a Velcro fastener
by Stephanie Vinzens
News + Trends
120 million tonnes of textile waste, and rising
by Michael Restin
News + Trends
Meringue to wear: Copenhagen sinks into egg whites
by Laura Scholz
News + Trends
Lyst report: These are the 5 most popular products of the past months
by Laura Scholz
News + Trends
Havaianas announces 3D-printed flip flops "like you've never seen them before"
by Stephanie Vinzens
Guide
These three Liebeskind bags are at the top of my wishlist
by Stephanie Vinzens
Background information
Let’s ask the manufacturer: what ideas inspired your schoolbags?
by Michael Restin
Guide
Laura’s Likes: 7 green sweatshirts for Brad Pitt’s F1 look
by Laura Scholz
Background information
How does a mood ring know how I feel?
by Stefanie Lechthaler
Product test
These shorts could spare you a miniskirt mishap
by Stephanie Vinzens
News + Trends
The "AirPack" rucksack from Bravest Studios looks suspiciously familiar
by Laura Scholz
News + Trends
Foulards are going downhill: they slide from the neck to the hips
by Laura Scholz
Guide
7 Birkenstock alternatives that are more stylish than the original
by Stephanie Vinzens
New to our range
Now available: Underwear for women from Calvin Klein
News + Trends
Kosuke Sugimoto turns old trainers into new vases
by Laura Scholz
Product test
Inexpensive and beautiful: The toiletry set that saves my everyday life
by Stephanie Vinzens
New to our range
Calvin Klein Men: new underwear in multipacks
New to our range
Now available: the latest collection from Napapijri
Guide
Cool summer shoes for hot men's feet
by Laura Scholz
Guide
Summer vibes to go: the 7 prettiest bags for the beach, pool and lake
by Stephanie Vinzens
Guide
How to prettify dull hair clips
by Natalie Hemengül
Guide
9 flip-flops you can always depend on – be it for the city or for the beach
by Stephanie Vinzens
Guide
From Zürich Openair to Montreux Jazz – how to rock up at a festival this summer
by Laura Scholz
Guide
5 accessory brands to put you in an instant good mood
by Laura Scholz
Guide
Stylish and airy: 7 chunky knit shirts for hot days
by Stephanie Vinzens
News + Trends
The bread basket you don't need - but want right away
by Pia Seidel
News + Trends
This trend takes the summer feeling to the extreme
by Laura Scholz
Guide
5 stylish sneakers under 100 francs
by Stephanie Vinzens
Fashion
If you've always wondered how often you should wash your jeans, what the two holes in your chucks are for and how to properly care for your leather pieces, you've come to the right place. We share our know-how with you and get advice from fashion professionals if we get stuck ourselves. In the Fashion Hacks, the editors also test whether you even need an iron for a crease-free look and whether one of the many tricks against annoying vintage smells is actually any good. Meanwhile, she always keeps at least one eye on the fashion weeks in the real and virtual world. She keeps you up to date on trends, hypes and forecasts in real time.
Sound good? Then follow the fashion theme and hop hand in hand with our editorial team through this colourful fashion galaxy.