Picture: Y.A.S.
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Scandi chic with a Yass factor

Vanessa Kim
25.1.2019
Translation: machine translated

Are you still looking for a fashion label that focuses on basics and party fashion in equal measure? Then you should take a closer look at the pieces from Y.A.S.

I love variety. That's why I'm as happy as a child every time I discover a new fashion brand that inspires me with its designs and doesn't cost a fortune. This is what happened with Y.A.S. A brand that I had previously overlooked. I only recently realised how much I like the Scandinavian label when I was scrolling through our fashion range. I felt like I wanted to add every second item to my online shopping basket.

The sequence of letters is not an exuberant expression of "Yes" or "Yass", no, the letters stand for "Your Apparel & Style". Founded in 2012, the fashion label is part of the Danish textile company Bestseller and ranks among brands such as Vila, Jack&Jones and Vero Moda.

Allrounder

Few brands manage the balancing act between timeless and stylish pieces as skilfully as Y.A.S. In addition to classic basics such as parkas, cardigans, bodysuits and swimming costumes, you will also find feminine clothes with an exciting twist in the range: animal print dresses with ruffles, tops with special gathers or patterns. Leather trousers or jackets add the finishing touch to your outfit. You don't have to do without the latter in winter: You'll be amazed at how warm they are when you wear them under your winter coat. At the office, they are a good alternative to knitted jumpers and the like when worn over a shirt. [[product:9573000,9690396,9764002]]
For me personally, the label has become a guarantee for stylish outfits. What do you think? Leave a message in the comment column. If you want to keep up to date with my new discoveries, follow me by clicking the button on my author profile.

Header image: Picture: Y.A.S.

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When I’m not exploring the depths of the sea as an open water diver, I enjoy plunging into the world of fashion. On the streets of Paris, Milan and New York is where I keep my eyes peeled for the latest trends. And I’ll show you how to take them from the catwalk to your everyday life. 


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