Galaxus wallflower: Hemp gift basket? Gift!
27.12.2022
Translation: machine translated
There are stars and starlets, and there are backbenchers. Also in the Galaxus range. They lead a shadowy existence, unnoticed by the public. Like the hemp gift basket from Herbalea.
15 minutes of fame: In the 1960s, Andy Warhol coined the expression that in a future world, everyone would be famous for a short time. Everyone and anyone? Wrong. There are also those who never make it into the limelight. Not even for a quarter of an hour. Like this hemp gift basket from Herbalea. That's about to change, at least for a few minutes of reading. It doesn't have to be 15.
Gift baskets are naturally particularly popular around Christmas time. Those who don't know what to give seem to like to give a gift basket in a time of need. Then you have the gift. I have now tried to use the word "schenken" here as often as possible, either as a verb or as a noun. And I think I've succeeded quite well. But gift.
I also seem to have succeeded with the hemp basket from Herbalea. When I look at the products it contains, I don't understand why no one is interested in it. From pasta to pesto to oil, everything is there to make the hemp gourmet's heart beat faster. However, according to the manufacturer, all the foods in the gift basket are guaranteed to be free of CBD and THC. Aha. That's probably why no one buys it. Popular in the Galaxus community, however, is this:
The hemp basket from Herbalea is a slow seller
. If you enter "giftbasket" in the search box in our shop, you will currently get 173 products to choose from. Usually sorted by relevance. Meaning: The most relevant gift basket first, then it goes steadily downhill in this respect. You can find out how the products are sorted and displayed here. Simply put, it's all about:
- Fit to the intent of the search query .- Search and shopping behaviour of users .- Availability and estimated delivery time .- Popularity and novelty
- Attractiveness and price
Accounting for all these criteria, the hemp gift basket from Herbalea without CBD and THC currently ranks at the bottom of the gift basket popularity scale. In other words, you can smoke this basket in your pipe, or you can just not.
In the Galaxus assortment, I keep coming across products that no one sees, no one knows, no one wants. But even these backbenchers deserve a little attention. That's why I show you the Galaxus wallflowers at irregular intervals.
Titelfoto: Herbalea
Patrick Bardelli
Senior Editor
Patrick.Bardelli@digitecgalaxus.chFrom radio journalist to product tester and storyteller, jogger to gravel bike novice and fitness enthusiast with barbells and dumbbells. I'm excited to see where the journey'll take me next.
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