Product test
My April beauty favourites
by Natalie Hemengül
Foam up, fall asleep and prepare to be amazed? Taft’s novel dry shampoo appeals to the slacker in me
16.3.2023
Translation: Katherine Martin
Pictures: Natalie Hemengül
Dry shampoos are heroes. They do, after all, make life a tad easier during stressful moments. The question is, will Taft’s new freshness foam, supposedly capable of working miracles overnight, be as helpful to me?
Due to a hand injury, washing my hair has been at the top of my «seriously, who can be bothered with this?» list for several weeks. With this in mind, I dug out a dusty can of dry shampoo and staged the comeback of the year with it. Doing so allows me to delay the inevitable for at least a day or two. A few sprays of the powdery substance and my greasy strands give way to a hairdo that’s fluffy and voluminous at the roots.
Basically, the timing of Taft’s latest shampoo substitute couldn’t be more fitting. Because of my current predicament, «Overnight Frische Wunder» (overnight fresh miracle) piqued my interest. Especially since it’s a foamy dry shampoo. Spoiler: there’s nothing dry about it.
So how’s it supposed to work? You massage a small amount of foam into your hair before bedtime and wake up in the morning with a mane that looks like it’s been freshly washed. Or that’s the theory. On its website, Taft even describes the product as «more effective than other dry shampoos» on account of its longer application time. My lazy butt and I are counting on it.
The test
My boyfriend is first to fall victim to the foam. After all, I’m keen to test the waters before risking my own head and hair. The result is unimpressive. His hair looks just as greasy the next morning as it did before he went to bed. Looking on the bright side, he says, «At least it doesn’t look any worse than yesterday.» While this may be true, it’s definitely not what the «fresh miracle» is aiming for. Perhaps we didn’t use enough product.
Verdict
Galaxus doesn’t have the Amika and Sephora products I recommended in its range.
Natalie Hemengül
Senior Editor
Natalie.Hemenguel@digitecgalaxus.chAs a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. I love you, bacon, garlic and onions.
Beauty
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