• Opinion

    These are currently my favourite hair products

    by Natalie Hemengül

  • News + Trends

    Get ready for spring - with these Italian beauty products

    by Anne Fischer

Conditioner

Conditioner is an integral part of haircare, serving to hydrate and nourish hair after the stripping effects of shampoo. Designed to restore moisture and protect the hair from environmental stressors, conditioners improve hair manageability, reduce frizz, and add shine, making them crucial for maintaining healthy-looking hair. Whether someone has curly, straight, fine, or thick hair, there's a conditioner tailored to their needs. Customers use conditioner regularly in their hair washing routine, understanding its importance in maintaining the health and aesthetic of their hair.

When selecting a conditioner, it's key to consider hair type and the desired outcome. For dry or damaged hair, look for conditioners with deeply nourishing ingredients like oils or butters. Customers with fine hair may prefer lightweight formulations that won't weigh the hair down, while those with curly hair might look for conditioners that define and support their natural curls. Some conditioners provide additional benefits like color protection or volume enhancement. It's also essential to consider factors such as silicone content, if a sulfate-free product is preferred, or if the consumer is looking for vegan or cruelty-free products.

Top brands in the conditioner sphere include Redken, whose All Soft line is celebrated for leaving hair supremely soft and manageable. Kérastase offers high-end haircare solutions, with products like Genesis Fondant Renforçateur that focus on fortifying and reinforcing hair fibers. The Moroccanoil brand brings the benefits of argan oil to the fore, notably through its Repair conditioner for weakened or damaged hair. Olaplex, recognized for its revolutionary bond-building technology, presents N°5 Bond Maintenance conditioner that supports hair resilience and repair. Lastly, Davines is respected for its OI conditioner, which is favored for its luxurious texture and sumptuous fragrance, providing extraordinary softness and shine. Each of these brands offers a signature approach to hair treatment, helping customers to find a high-quality conditioner that aligns with their haircare goals.