• Opinion

    Ouai, Sante and more: these are my current haircare favourites

    by Natalie Hemengül

  • New to our range

    Now available from us: The new haircare line from Kiko Milano

Hair masks

Hair masks are intensive treatments that deeply nourish, restore, and protect your hair. Suited for various hair types and concerns, these powerful products are part of an essential hair care routine for those seeking to repair damage, enhance moisture, or improve hair texture and shine. Customers often turn to hair masks when regular conditioners fall short, particularly after exposure to harsh environmental factors, heat styling, or chemical treatments. Applying a hair mask typically involves coating the hair after shampooing and leaving the treatment on for a period before rinsing, allowing active ingredients to penetrate and rejuvenate hair from within.

When selecting a hair mask, understanding the key properties is crucial. Some masks are designed for specific hair types—fine, thick, curly, or color-treated. Other variants target concerns like frizz control, moisture retention, or scalp health. Ingredients often indicate a mask's benefits: keratin for strength, argan oil for shine, or amino acids for damage repair. Customers should consider their personal hair care needs and the frequency of use when deciding on the best hair mask. For example, a higher protein content might be ideal for repairing hair, whereas a hydration-focused mask with natural oils could be better for daily conditioning.

Exploring our collection, Kérastase presents the Défense Thermique, a mask that guards against heat damage and fortifies the hair fiber. L'Oréal Professionnel offers the Serie Expert Absolut Repair, designed to resuscitate severely damaged hair with its nourishing formula. K18's Molecular Repair stands out for its biomimetic hairscience, promising to renew hair at a molecular level. Olaplex's Hair Perfector No. 3 is a cult favorite, recognized for its bond-building technology that visibly strengthens and repairs hair strands. Lastly, Wella's Fusion Mask caters to those seeking resilience against breakage and silky smoothness. Each of these top brands delivers distinct advantages based on cutting-edge hair care science, enabling customers to find their perfect match for healthier, more luscious locks.