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Children's idols

Myrtha Brunner
7.11.2017
Translation: machine translated

When our children imitate their idols, they plunge into a fantasy world to which only they have access. They identify with these role models and bring their stories to life, so much so that all their belongings must bear their imprint so that they can always have them close to them. Here are the heroes and themes that captivate today's children:

Who knows more about the favourite heroes and themes of today's children than the games industry? It has no shortage of imagination, constantly creating a multitude of products that make little ones' hearts beat faster. Cars, board games, cuddly toys, robots, tea sets and Legos - there's an infinite number of licensed products. Any medium that can illustrate the heroes is no exception. We've put together a small selection of products for you. And since some of them are unmissable, here's a fun preview of the upcoming releases:

The Minions

"Despicable Me" was released in 2010, and its sequel "Despicable Me 2" in 2013, followed by the third opus, "The Minions". This 3D animated film is the work of Illumination Entertainment, commissioned by Universal Pictures. The main character of this saga is the big bad Gru, who is constantly trying to poison the lives of his fellow man. His army of yellow minions helps him carry out his diabolical plans. However, Vector, an ambitious young scoundrel, and the three orphaned girls Margo, Edith and Agnes stand in his way.

See all The Minions products

Cars

Pixar released its animated film "Cars" in 2006. The main characters are cars with various personalities that behave like human beings or animals. Its sequel, "Cars 2", was released two years later. The third opus, released this year, continues the saga's success.

Mattel Disney Pixar Cars 3 Travel Truck Mack playset
Toy cars

Mattel Disney Pixar Cars 3 Travel Truck Mack playset

Mattel Disney Pixar Cars 3 Travel Truck Mack playset

Mattel Disney Pixar Cars 3 Travel Truck Mack playset

See all Cars products

The Snow Queen

"The Snow Queen", also known by its English name "Frozen", is an American animated film produced by Walt Disney Pictures. The main characters, two young girls called Elsa and Anna, are easy to recognise as they can be found on all sorts of items. Elsa is eight years old. She is the princess of the kingdom of Arendelle and possesses magical powers that enable her to make ice, frost and snow appear. One morning, by chance, she meets Anna, her five-year-old sister. That's when the story really begins.

See all Snow Queen products

Soy Luna

"Soy Luna" means "I am Luna" in Spanish. This Argentinian telenovela was commissioned by the Latin American version of Disney Channel. It is bilingual and was first broadcast in 2016 on the Disney Channel. As you may have guessed, its main character is called Luna. This 16-year-old girl from Mexico has to move to Argentina, where her parents have a new job. She arrives at an elite college and suffers the classic problems of adolescence.

Giochi Preziosi Soy Luna Bracelet
Crafting

Giochi Preziosi Soy Luna Bracelet

Giochi Preziosi Soy Luna Bracelet

Giochi Preziosi Soy Luna Bracelet

La Pat' Patrouille

"The Pat' Patrol" (also known by its English name "Paw Patrol") is a Canadian cartoon series that was first introduced on pay channels before being broadcast by Nickelodeon from 2013 to 2016. The main character is kind-hearted Ryder, a bold commander, rescuer and teacher of the six-dog Pat' Patrol. The four-legged heroes are on a mission to help the people of Adventure Bay.

Ravensburger Paw Patrol - Team on 4 legs (49 pieces)
Jigsaw puzzles
CHF11.90

Ravensburger Paw Patrol - Team on 4 legs

49 pieces

See all The Pat' Patrol products

The Pyjamasques

This Franco-British cartoon series based on the book series "Les Pyjamasques" depicts the adventures of heroes in pyjamas. By day, the three heroes Sacha, Amaya and Greg are friends and classmates. At night, they become the pyjama-clad superheroes Yoyo, Bibou and Gluglu.

We haven't mentioned your hero?

Is your idol or a particular theme missing from this article? Unfortunately, we have no influence on the toy industry, but we are masters of our assortment! Write a comment below to tell us what absolutely should be added to our assortment. We'll send you your hero!

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I’m the cook, cleaner, police officer, nurse, entertainer, motivator, author, storyteller, coach, organiser, chauffeur, lawyer and judge. To put it simply, I’m a mum to a daughter and not just a (Content) Manager at the office but also at home.


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