Are you still building big or already dabbling? Watches are getting smaller again
28.7.2026
Translation: machine translated
For years, everything in fashion was allowed to be big and clunky. From sneakers to jeans to pieces of jewelry. Now we are focusing on the small and fine. Exhibit A: filigree wristwatches.
Capri pants, spaghetti strap tops, short shorts, slim sneakers. Fashion has shown a clear trend in recent months: away from the large, voluminous, towards the minimalist, delicate. The material peak of this downsizing movement is a very specific accessory: the wristwatch.
Instead of flashy chronographs and ridiculously large smartwatches, wrists are increasingly adorned with slim leather or metal straps and delicate dials. Analog, of course.
The beauty of it? The watches look like watches again. Consciously chosen pieces of jewelry with character. Perhaps a unique flea market find, perhaps a beautiful family heirloom. In any case, no intrusive status symbols or optically interchangeable onboard computers for self-optimization.
So: why don't you also give all models with cases larger than 40 millimeters a break, and give simple, timeless elegance a chance, with which watches once entered our lives. It's time.
Header image: Spotlight/Launchmetrics
Laura Scholz
Senior Editor
Laura.Scholz@digitecgalaxus.chAlways in the mood for good hits, great trips and clinking drinks.
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