Word acrobatics: Where is the "Descent Control Technology" hidden?
26.3.2019
Translation: machine translated
The unsung heroes of the sports scene sit in the PR offices of the manufacturers. They invent spectacular word creations even for simple innovations and disseminate scene slang that hardly anyone understands. Or do you know which product needs "descent control technology"?
"Swiss 1575, descent to flight level two-six-zero!" All clear, everything under control in the Cockpit. A quick confirmation to the tower, a turn of the autopilot and the Airbus gently descends to the assigned flight level. How good it is that technology exists. It makes many things easier. And the buttery-smooth manoeuvres perhaps also calm anxious passengers a little, who are muttering to themselves in agony "you can always get down". We only have an Airbus as a kit, but that's not what we're talking about here. No, it's a product from the sports range that impresses with its "Descent Control Technology". What do you think: is it in a shoe, a kite or a mountain bike?
Where is it hidden, the technology?
The "Descent Control Technology
- Stuck in the shoe35%
- Stuck in kite39%
- Stuck in mountain bike26%
The competition has ended.
Before you find out how - thanks to innovative developments - you can descend in a particularly controlled manner, I wish you a good flight and a little relaxation. This gif with "anti-spy technology" will prevent you from looking at the solution prematurely.
Now you can look down in a controlled manner.
"Thanks to Descent Control technology, the shoe optimally encloses the foot to tackle downhill passages comfortably and with confidence."
A shoe that hugs the foot and a sole that doesn't slip when going downhill. Thank you, Salomon. It may seem exaggerated that this requires its own "technology". But according to Wikipedia, the term also stands for everything, nothing and oratory:
"The term technology (Greek τεχνολογία technologia) is derived from τέχνη technē "art (especially also oratory), craft" and λόγος logos "word, teaching, science". The original meaning of the word cannot be precisely determined."
But back to the shoe and its special properties. With my Salomon Speedcross, the Contagrip tread alone was enough to convince me. If you fall flat on your face with them, it's more likely because you have too much grip.
What is my model missing from the "Descent Control" of the X Ultra 3? Above all, its grooved profile on the heel, which provides additional surefootedness when running downhill. Together, this makes for a lightweight and versatile outdoor shoe that fires my imagination thanks to its technology.
Over and out.
If you're disappointed as a fan of flying, we've got something for you too. [[productlist:9700806]]
More word acrobatics coming soon. If you want to continue marvelling with me at the wonders of PR technology and deciphering fancy terms: Use the "Follow Me Technology"®.
Header image: Image: Flickr/Mathieu Marquer (CC BY-SA 2.0)
Michael Restin
Senior Editor
Michael.Restin@digitecgalaxus.chSimple writer and dad of two who likes to be on the move, wading through everyday family life. Juggling several balls, I'll occasionally drop one. It could be a ball, or a remark. Or both.
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