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New information on Disney Plus: release date, subscription prices and content

Disney has recently released new details regarding their announced streaming service «Disney Plus». Included were its release date and subscription prices. Additionally, Disney aims to impress with classics and brands such as Marvel or Star Wars.

This autumn, Disney will join streaming providers such as Netflix, Amazon Prime or Google Play. Until recently, not much was known about the project aside from its name. This all changed yesterday at an investor day at Buena Vista Studios in California. Bob Iger, CEO of Disney, referred to «Disney Plus» as the company’s biggest priority for the year. He finally revealed some new information.

Disney CEO Bob Iger

Disney Plus will launch in the USA on 12/11/2019. Further regions will follow in the next two years. An exact release date for Europe or Switzerland isn’t known yet. According to their targets, this won’t be far off: Disney Plus is expected to amass about 60-90 million subscribers until the end of 2024 – two thirds of them from outside the USA. To put this into perspective: Netflix currently has about 150 million world-wide subscribers.

The service will cost 69.99 dollars a year or 6.99 dollars a month. This makes Disney Plus significantly cheaper than its competitors. Additionally, no expensive second subscription is required to unlock UHD resolution. It’s currently unknown on how many devices concurrent streaming will be available. However, any content will be downloadable and viewable offline.

The first muted look at the streaming service.

Aside from original family-friendly content, Disney Plus will offer brands such as Marvel, Star Wars, Pixar and National Geographic. Disney is planning to invest around 1-2 billion dollars in exclusively produced content by the end of 2020. Netflix will beat this by a long shot: about 15 billion dollars will be spent by the titan until the end of 2019.

From Marvel through Star Wars to every Disney classic

The highlight of many Disney fans: All classics the Walt Disney Corp. has been storing in their bunker will be available on the streaming platform. Until now, classics such as 1920’s hit «Snow White and the seven Dwarfs» or the 1991 Oscar nominated «Beauty and the Beast» were only open for purchase every few years for a limited time on DVD or Blu-Ray. Then Disney would seal them in their bunker again.

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Disney Plus will also offer any content related to Marvel, Star Wars or any other big Disney-owned brands. On to of that, Disney is planning to produce exclusive content, only viewable on their platform. An example would be the live-action series «The Mandalorian», which is set five years after the events of «Star Wars: The Return of the Jedi».

In it, actor Pedro Pascal plays the titular Mandalorian headhunter, saving the life of a child he was supposed to kill. The series will spend eight episodes with these characters, growing their relationship similar to «Leon the Professional». Not much more is known currently.

«The Mandalorian», starring Pedro Pascal.

Aside from that, a live-action series about Cassian Andor is in the works. The character who appeared in «Rogue One» will be performed by actor Diego Luna. Every Star Wars movie to date will also be open for streaming on the platform.

The Marvel cinematic universe will receive live-action series dedicated to Loki (Tom Hiddleston), Scarlet Witch (Elizabeth Olsen) and Hawkeye (Jeremy Renner). All Marvel movies to be released this year and going forward will be available on Disney Plus, starting with «Captain Marvel». Older superhero epics will follow as soon as the 2019 Netflix deal runs its course.

Disney Plus: a five-year plan.

Aside from classic, Star Wars and Marvel content, Disney will also release CGI movies and series by their affiliate company Pixar. For example, a «Monsters Inc.» spin-off series starring John Goodman and Billy Crystal reprising their roles will be produced. Reality shows and documentaries also won’t go amiss. «Marvel’s 616», a documentary on the true story, characters and creators of the Marvel universe is in the works, as well as a cooking program named «Be Our Guest».

Subscription overkill

Disney’s streaming service isn’t the only thing launching this autumn: A few weeks ago, Apple announced a cooperation with Hollywood greats such as Steven Spielberg and J. J. Abrams in order to produce content for their own streaming platform. Their prices are still unknown. Now that Disney set the bar at 6.99 dollars a month, Apple’s price structure will be severely compromised.

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I’m expecting Disney Plus to be an initial success. The pull of Marvel, Star Wars, Pixar and National Geographic nearly guarantees this. Even more if exclusive content such as «The Mandalorian» will be available from the start. Challenging the streaming giant Netflix, however, will still be a hefty task. There’s a good chance this isn’t even the goal of most Disney executives.

The pricing will be substantially below Netflix because we’ll have substantially less volume.
Bob Iger, 2017

Back in 2017, Disney CEO Bob Iger already announced Disney Plus’ significantly lower price point, due to a smaller range of content. Disney probably sees their streaming platform more as an added bonus than a Netflix killer.

Customers will still have to be wary with their subscriptions. Aside from Disney Plus and Netflix, Amazon Prime and Apple’s services still exist. Disney also controls Hulu and ESPN Plus, mostly used for sports content à la DAZN.

Now that 21st Century Fox has been consumed by the big mouse, Hulu is definitely part of Disney. They will offer more adult-oriented content, not suited towards Disney’s family-friendly direction. Three separate subscriptions are required for these services, even if Kevin Meyer, chairman of the direct and international division, didn’t exclude a package deal at a lower price.

Speaking of which: the Simpsons will be broadcast on Disney Plus from now on. And Maggie will become Tinkerbell.

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Avatar

Luca Fontana, Zurich

  • Editor
I'm an outdoorsy guy and enjoy sports that push me to the limit – now that’s what I call comfort zone! But I'm also about curling up in an armchair with books about ugly intrigue and sinister kingkillers. Being an avid cinema-goer, I’ve been known to rave about film scores for hours on end. I’ve always wanted to say: «I am Groot.»

27 comments

3000 / 3000 characters

User exeswiss

Die können mich mal. Geh ich halt wieder zur alten Praktik zurück. Der Download aus dem Web...

12.04.2019
User mib1981

Ja, weil voraussichtlich 7 Franken im Monat sind ja wirklich eine Unverschämtheit bei dem Angebot an Filmen und Serien..*ironie off*

13.04.2019
User exeswiss

7.- sind ja vollkommen ok im Gegensatz zu Netflix. Betrachtet man aber die Ganzen Streamingdienste als ganzes, kann sich das doch schön summieren.

13.04.2019
User Anonymous

Muss man ja nicht alle konstant abonniert haben... kann man auch abwechseln.

13.04.2019
User Anonymous

Wenn du zu geizig bist für Filme zu zahlen gibs einfach zu statt das Angebot an Streaming-Diensten als Schuldigen darzustellen ;) Wenn du im Monat nur einen neuen Film bei einem Streamingdienst schaust dann lohnt es sich dieser schon, sprich es ist immer noch billiger als Kino/Filme zu kaufen.

13.04.2019
User Dezphere

share-online = 100$ für 30 Monate
Dasselbe Angebot mit Streaming Plattformen abzudecken kommt mindestens 3x so teuer... selber Schuld wer sich das antut.

14.04.2019
Answer
User adr1vn

Ich freue mich auf die Zukunft, wo ich zuerst die erste Staffel bei Streaming-Dienst 1 schauen darf. Um die zweite Staffel zu schauen kündige ich mein Abo und wechsel zum Streaming-Dienst 2 und für Staffel 3 - 5 wechsel ich schlussendlich zum Streaming-Dienst 3. Klingt doch super kundenfreundlich :D.

12.04.2019
User Janis1010

Die Staffeln gehören gefälligst halbiert, damit ich schon nach der halben Staffel, das Erlebnis eines neuen Dienstes geniessen kann ;)

12.04.2019
User Anonymous

yarrr *waves pirate flag*

13.04.2019
User Anonymous

Eine Staffel kostet etwa so viel wie ein Monat bei einem Streamingdienst, und ein Abo abzuschliessen ist jetzt auch nicht so schwierig ;) Musst immerhin nicht aus dem Haus oder auf die Lieferung warten wie wenn es keine Streamingdienste gäbe.

13.04.2019
Answer
User _saem_

Disney go home you're drunk. Wer will schon zig Abos haben? Ich muss wohl wieder zum Piraten werden.

13.04.2019
User kevin.haasper

Streaming in 4K?

12.04.2019
User Luca Fontana

soll in den 6.99 Dollar inklusive sein.

12.04.2019
Answer
User JTR.ch

Vorallem wird interessant wie schnell die Clients die Apps bekommen. Gewisse Generation schaut in erster Linie immer noch auf dem grossen Screens, teils auf alten TVs ohne Smartfunktion. Da wird es wichtig dass beispielsweise die Konsolen mitmachen und in ihrem Store die App anbieten.

12.04.2019
User eboni

Whats the point in anti monopoly shows when a company like Disney can own over 40% of the film industry....?

On another note, I want more amalgamated streaming services, not single property ones and their inherent problem that they are able to lock their customers into a market as they are the only people allowed to supply their content.

The price is nice, but I know they just want to max their customer base and then gouge them on later price hikes. Anyway, I'll enjoy some Disney at the cinema, but I'll give this one a miss.

16.04.2019
User ChromeMystic

I fear the era of amalgamated streaming is already over :(. Everyone wants a piece of the pie. I wonder at what point piracy will become the better product again....

29.04.2019
User eboni

Piracy levels are already going up google.com/amp/s/motherboar...

29.04.2019
Answer
User dadasmemo

Ich verstehe das nicht...Disney hat doch 20th Century Fox übernommen, also wieso kein Alien, Avatar, Deadpool, Stirb Langsam, X-Men, Die Fantastischen 4, Planet der Affen, Predator und Transporter?

28.04.2019
User ChromeMystic

Kommt sicher noch, aber viele der FOX lizenzen haben noch laufende Streamingdeals, die müssen erst auslaufen (analog zu den älteren Marvel Filmen die immer noch bei Netflix sind bis ende 19)

29.04.2019
Answer
User Copypasteroli

Gut recherchierter Beitrag. Danke. Wäre mal Zeit dass es Pakete mit mehreren Subscriptions zu Aktionspreisen gibt damit man den Überblick behält was man alles abonniert hat. Apple News gibts ja auch nicht in der Schweiz. Ist das nicht eine riesige Marktlücke hierzulande?

29.04.2019
User vampir26

Ich finde das eine absolut coole Sache! Netflix habe ich schon vor langem gekündigt. Alles was man braucht ist Amazon Prime und Disney+ und ist erst noch viel günstiger. Amazon Prime und Disney+ kosten zusammen nur ~12.-- und Netflix hat 19.-- gekostet. Amazon Prime hat schon jetzt das viel bessere Programm als Netflix!

14.04.2019
User darnok16

Wie bitte? Das Amazon Prime Angebot ist eher kläglich scheint mir...

15.04.2019
User Anonymous

Amazon Prime, viele Filme nur auf Franz. dabei nicht mal Englisch.
Den Serien fehlen teilweise ganze Staffeln, mehrheitlich missende Folgen, oder die Serie wird einfach ganz entfernt, perfekt dann wen du ca. in der Mitte bist(Schon 3 mal Passiert)

15.04.2019
User vampir26

Mir ist das immer bei Netflix passiert (Lost / Person of Interest). Amazon Prime hat viele coole und komplette Serien wie Two and a Half man, Futurama, How I met your mother und ganz besonders Fear the walking dead. AMazon Prime kostet / Tage gar nichts, danach 6 Monate 2.99 und danach nur 5.99. Ein Jahr Netflix kostet mehr als 2.5x so viel und bietet weniger.

15.04.2019
Answer