The Swiss furnishing store Teo Jakob has decided to sell its products online – via Galaxus. Instead of developing its own web solution, the design specialist is now offering its high-end range on our online shop. 2,000 Teo Jakob products are already available on Galaxus; 5,000 more will follow until the end of the year.
With this collaboration, we’ve also launched a new product category: «Premium». Part of the «Interior» section, our «Premium» range includes collections of renowned furniture manufacturers such as horgenglarus, Fritz Hansen or Knoll International. These design pieces come with a special service package: Teo Jakob furniture, for instance, is delivered to your home and installed in the exact place where you want to have it.
Galaxus will continue to expand its Premium range in the coming months. «Our fashion, jewellery and beauty ranges are next in line,» says Stefan Fraude, Head of Marketplace at Digitec Galaxus. This strategy is aimed at the growing target group of well-funded double-income couples and families who purchase brand products online. For all design lovers, the Galaxus editorial team now also publishes articles to accompany our Premium range.
Galaxus Premium is primarily of interest to brand and specialist retailers who concentrate on bricks-and-morter stores but want to invest in a high-quality online sales channel with an extensive reach – or make the strategic decision to boost existing online sales channels. However, expectations towards merchants are high: «The quality of our shop is crucial for our customers,» Fraude states. Merchants who contribute to our Premium range don’t only need to have matching products but also provide complete product information and high-quality product images. This data is delivered via automated interfaces.
Over the last 18 months Digitec Galaxus has integrated the product portfolio of over 60 partner companies as part of the merchant programme – Globus, Baur au Lac Vins or Rhomberg Schmuck, to name just a few. The online shop now has over 1.8 million products on offer. By the middle of 2018, the product range is expected to grow to over 2 million articles.
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