News + Trends
Get your Diesel jeans out again - the hype is back
by Laura Scholz
From Bella Hadid to Patagonia: a mini fashion retrospective
30.12.2022
Translation: machine translated
No sooner is Christmas over than the next challenge lurks. No, not New Year's Eve. I'm talking about the Peak Year in Review. Don't worry, this isn't really one. Just four modest fashion highlights. And they are stolen to boot.
As a year draws to a close, there's nothing we humans like better than to review it again. As an endless series of stories on Instagram, as a glittering TV event, as a lavishly produced special issue. Personally, all this reliving gets on my nerves. I avoid social media; if I had a TV, I'd leave it off. Why look into the past when we can slide right into the long-awaited new beginning with popping corks and rockets?
All right, all right, I admit it, I have a little throwback-guilty-pleasure too. It sails into my digital inbox every mid-December and catches my attention with the subject "The Year in Fashion". The fashion search engine Lyst is responsible. In its report, it analyses what was searched for and bought over the year and curates a nicely laid-out newsletter from its findings. It shows me which brands, products and people have had a particular influence on you and me and all other consumerists in the past year. For example ...
Diesel
The Italian label gets to enjoy Logo of the Year, according to Lyst. No other branding was as hotly contested this year as the Diesel D.
The Boston Clog by Birkenstock
My colleague Stephanie was haunted by it in real and virtual life, finally found it herself not "just ugly, but ugly-charming" - but couldn't buy it. Sold out everywhere. No wonder: the Boston Clog is the 2022 Shoe of the Year.
Bella Hadid
No other model has been as present in the last twelve months as Bella Hadid. Professionally, she caused a sensation with her body as a canvas for a sprayed-on dress, among other things; privately, she developed a distinctive style that earned her - quite rightly - the title of Power Dresser of the Year.
Patagonia
In 1973, Yvon Chouinard founded the Patagonia brand. This year, the US climber decided to dedicate his company to environmental protection. Literally. All ownership rights were transferred to the Patagonia Purpose Trust and the Holdfast Collective. Read more about what this Progressive Moment of the Year means here: .
The year in review is a bit exciting after all. I admit it.
Titelbild: Spotlight
Laura Scholz
Senior Editor
Laura.Scholz@digitecgalaxus.chAlways in the mood for good hits, great trips and clinking drinks.
Fashion
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