News + Trends

Finally a sensible challenge

18.10.2019

Translation: machine translated

Saving money and doing something good for the environment at the same time? This beauty challenge favours both and is currently enjoying particular popularity on social media.

The idea behind the challenge, which is currently making waves in the beauty scene, is not new, but it is contemporary: Not buying any beauty products for a self-defined period of time. The so-called "No Buy" challenge encourages beauty junkies to become more aware of their consumer behaviour and stop fuelling the fast-moving market. The motto: use up what you have at home before you buy something new. That's not so easy when you consider that the whole Christmas madness is just around the corner. The time of year when brands put more effort into the packaging of their limited edition collections than into the product itself - and are successful at it. Sometimes because of people like me.

Pushing back against our own buying behaviour and bringing this idea to people's attention has so far primarily been the task of minimalism and sustainability bloggers. Now the movement seems to be finding favour with the masses. For example, beauty YouTuber Samantha Ravndahl is encouraging her viewers to do the same and take a three-month shopping break. Interested parties can find support and a lively exchange on the topic not only in her comment column, but also in diverse groups and forums.

The topic seems to be moving, as it touches on personal issues such as money management, mindfulness and environmental awareness. The beauty of it is that you can customise the challenge to suit your circumstances. You alone decide what you give up, for how long and to what extent. The important thing is that you learn something about yourself and try to make the most of what you already have - and not to have the best things.

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Natalie Hemengül

Senior Editor

Natalie.Hemenguel@digitecgalaxus.ch

As a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. I love you, bacon, garlic and onions.

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