Claus is crazy for consoles

Tobias Billeter

8.12.2020

Translation: Jessica Johnson-Ferguson

This year, Santa has filled his sack with one thing in particular – gaming consoles. At least that’s what the search behaviour of digitec and Galaxus customers reveals. But the most popular present is an unassuming envelope containing a voucher for the sold-out Sony Playstation 5.

Only a few cold nights to go until gifts are exchanged. While the kids are biting their nails in anticipation, parents are running around, trying to check the items on their loved ones’ wish lists. One month before Christmas, we dived deep into our sea of data to find out what will be coming down the chimney this year. We focused on what our Community members have been typing into the search bar for the last two weeks.

Find out which brands and products made the top ten in the lists below.

Highest-ranking product search terms at digitec between 22 November and 4 December 2020:

1. Playstation 5
2. Sonos
3. Monitor
4. iPhone 11
5. iPhone 12
6. GeForce RTX 3080
7. Nintendo Switch
8. iPad
9. AirPods
10. GeForce RTX 3070

Whether you’ve put AirPods, Lego or the Eurofighter Typhoon in your shopping cart – we wish you all a very Merry Christmas.

Tobias Billeter

Head of Corporate Communications

Tobias.Billeter@digitecgalaxus.ch

Making sure employees and media know what's up at Digitec Galaxus is my job. But without fresh air and a lot of exercise, I basically stop functioning. The great outdoors provides me with the energy I need to stay on the ball. Jazz gives me the tranquility to tame my kids. more

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