Pia Seidel
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Back to nature: furniture made from rediscovered traditional materials

Pia Seidel
2.7.2024
Translation: Jessica Johnson-Ferguson

Industrial designer Sonja Heary Keller’s putting a long-forgotten material back in the spotlight by recycling it. Maybe you know which one? Join the guessing game below!

Guessing time

The big reveal

Terraforma’s bringing clay back to life. The project aims to highlight the versatility and potential of this underestimated material for indoor spaces and foster its recognition as an authentic material. «Every construction site excavates large quantities of loamy material, which often ends up unused in landfills,» says Keller. But its availability and properties make it an attractive alternative to other materials.

By using clay in residential and commercial indoor spaces, the industrial designer wants to highlight how this natural material can create a pleasant atmosphere. «The interdisciplinary exchange allowed me to discover the rammed earth process in all its facets. Terraforma then became the starting point for new forms, dimensions and areas of use.»

Header image: Pia Seidel

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Like a cheerleader, I love celebrating good design and bringing you closer to everything furniture- and interior design- related. I regularly curate simple yet sophisticated interior ideas, report on trends and interview creative minds about their work.


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