Sol de Janeiro Brazilian Joia Strengthening Smoothing Shampoo 295 ml

Fantastic shampoo that gently cleanses your hair without drying it out. Sol de Janeiro's shampoo is based on the patented SOL Seal Technology™ with plant-based keratin and a Brazilian beauty blend that has been proven to soften and repair hair. It combats split ends, reduces breakage, and prevents future damage. It is particularly good for colored hair and is also sulfate- and paraben-free.

Application:

• Apply a generous amount to wet hair.
• Massage into hair.
• Rinse thoroughly.
• Follow with the Brazilian Joia™ Strengthening Smoothing Conditioner for maximum results.

Benefits:

• Wonderful shampoo from Sol de Janeiro.
• Softens and repairs hair.
• Fights split ends.
• Reduces breakage.
• Prevents future damage.
• 54% reduction in fractures and 74% of split ends are repaired when shampoo and conditioner are used together.
• Good for colored hair.
• Sulfate-free.
• Paraben-free.