Joico Defy Damage PRO-1 Pre-Treatment 358ml

Defy Damage Pro-1 Pre-Treatment plays a crucial role as a spray with impressive effects. It protects hair bonds from potential damage during chemical treatments, optimizes color results, and promotes even and rapid lightening. The Defy Damage product family captivates everyone with its sophisticated active and conditioning ingredients. These ingredients care for the hair from the first application and prevent damage to the hair structure caused by the chemical process even before coloring.

Smart Release Technology is a breakthrough in hair cosmetics. Active ingredients such as arginine, keratin, and rosehip oil are encapsulated in small liposomes that gradually release their nourishing components. This process is activated with each brush stroke and touch, ensuring that the hair remains well-groomed, shiny, and healthy long after a salon visit.

In addition to Smart Release Technology, three other powerful active ingredients include arginine, protective lipids, and moringa oil. Arginine penetrates deeply into the hair, bonding with other amino acids to help build new hair bonds. Protective lipids, which are identical to those found in hair, replenish the lipid stores in the cuticle and form a barrier against harmful external influences. Nourishing moringa oil, rich in vitamins A and E and zinc, moisturizes the hair, leaving it silky soft.

Frequent chemical treatments, daily heat styling, environmental dirt, and UV radiation can damage hair, making it dry, dull, and difficult to style. The Defy Damage System protects hair from damage even at home, offering a home care series that reduces hair breakage by 80%, provides five times more powerful hair, and preserves over 90% of color luminosity. It strengthens and rebuilds hair bonds, delivering results after just one application, with an immediate velvety-silky feel and optimized shine.