Icon Pure Light Shampoo 1000ml

The Icon Purple Pure Light Matizing Shampoo is a professional hair care product designed to neutralize unwanted warm, yellow, and brassy tones in light hair. This 1-liter bottle contains a special toning formula suitable for blonde, platinum blonde, silver, gray, white, and pastel hair shades, whether achieved through salon coloring or natural pigmentation. The violet pigment counteracts brassiness while gently cleansing the hair. For optimal results, apply to wet hair, work into a rich lather, and let the formula sit for 2 to 5 minutes before rinsing thoroughly. This shampoo helps maintain color intensity between salon visits and extends the lifespan of colored hair. The formulation is compatible with various hair types and can be used as part of a regular hair care routine. For complete toning maintenance and improved hair manageability, follow up with the matching Pure Light Conditioner. The product offers a convenient 1-liter size, ideal for frequent use. Icon focuses on developing professional hair care solutions with precise color-correcting properties. The matizing shampoo works by depositing subtle violet tones that balance yellow and orange undertones commonly found in lightened hair. Regular use helps preserve the desired cool, ashy tones in blonde and silver hair colors. The formula effectively cleanses while providing gentle color protection. This shampoo is part of a comprehensive hair care system specifically designed for maintaining light hair shades.