Aveda Pure-Formance

This shampoo clinically soothes, calms, and refreshes the scalp, effectively combating itchiness. When used in combination with the soothing and calming Pure-Formance Conditioner, it hydrates the scalp while simultaneously cleansing, nourishing the hair, and imparting a natural shine. After just two weeks, 72% reported less greasy and oily hair, 65% experienced a less dry scalp, and reported reduced itchiness. It is one of ten groundbreaking products that has received the "Gold" Cradle to Cradle certification.

The shampoo features a robust, spicy, and refreshing aroma with essential oils of Kanuka, citrus, certified organic peppermint, vetiver, and lavender.

Application: Massage a small amount of shampoo into wet hair and scalp. Rinse thoroughly. Follow with the Pure-Formance Conditioner.