Aveda Blonde Revival Shampoo

Cleansing, lightly foaming formula without sulfates to maximize the toning effect while gently cleansing the hair without stripping moisture. When used with the Blonde Revival™ Purple Toning Conditioner, this triple-action system delivers brighter, beautifully radiant blonde after just one application:

• Revives salon-fresh blonde color – Purple-rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more vibrant result. With 8 times the amount of toning pigments for our coolest blonde yet.
• Revitalizes hair softness – A blend of nourishing, lightweight oils, including acai and passion fruit, hydrates and cares for over-processed hair, making each strand incredibly soft again.
• Restores hair's smoothness – Hair feels instantly healthy and silky.

• 97% natural origin.
• Ideal for blonde, gray, or naturally silver hair.
• Vegan. No animal exploitation. Sulfate-free formula. No silicones.

Free from:
Sulfate cleansing agents
Silicones
Parabens
Mineral oil
Vaseline
Artificial fragrances

Aveda's own Pure-Fume™ aroma with osmanthus, certified organic orange, and cedarwood.

Usage:
Features a progressive toning effect and can be left on for up to three minutes depending on the desired level of neutralization. Apply to wet hair. Leave on for 1–3 minutes. Rinse thoroughly. Follow with Blonde Revival™ Purple Toning Conditioner. Toning results may vary.