Aveda Be Curly Advanced Curl Primer

The final step in your daily washing routine and the first step in your styling routine. This priming leave-in for curly hair protects against the drying effects of the sun, instantly reduces frizz by 87%, and detangles to minimize breakage from combing. It strengthens and smooths curls, creating the perfect foundation and allowing flexibility for the next styling products. Curls, spirals, and waves are naturally more fragile, which is why our groundbreaking primer for curly hair also restores strength with a peptide derived from plant proteins. Developed with our expert team of texture stylists. 97% naturally derived. Vegan. Leaping Bunny approved. Ex-vivo tests on curls. According to ISO standard 16128 from plant sources, non-petroleum-based mineral sources, and/or water.