Aveda Be Curly Advanced Curl Primer

The last step in your daily wash routine and the first in your styling routine. This priming leave-in for curly hair protects against the drying effects of the sun, instantly reduces frizz by 87% and detangles to reduce breakage caused by combing. It strengthens and smoothes curls, creates the perfect foundation, and allows flexibility for the next styling products. Curls, coils, and waves are naturally more fragile, which is why our breakthrough primer for curly hair also replenishes strength with a peptide made from plant proteins. Created with our expert team of texture stylists. 97% natural origin. Vegan. Leaping Bunny approved. Ex vivo tests on curls. According to ISO standard 16128 from vegetable sources, non-petroleum mineral sources, and/or water.