Amika Big Hit Volumizing Shampoo for Fine to Medium Hair

The Amika Big Hit volumizing shampoo is specially formulated for fine to medium hair types that need more fullness and volume. This 275 ml shampoo features a lightweight composition that provides instant volume while preserving the natural movement of the hair and preventing heaviness. The formula contains caffeine to stimulate flat strands and revive limp hair, combined with glycerin for weightless hydration that maintains moisture balance without adding weight. Clinical tests show that this shampoo, when used with the appropriate conditioner, delivers up to 2.3 times more volume compared to untreated hair. Its sulfate-free and paraben-free formula makes it suitable for regular use and addresses typical issues of fine hair without compromising on softness or manageability. To use, wet the hair, massage the shampoo into the scalp focusing on the roots, rinse thoroughly, and optionally repeat if needed. The result is hair that feels light, soft, and voluminous, with lasting volume throughout the day. This product is the successor in Amika's volume care line and upholds the brand's commitment to performance-driven formulations for specific hair needs.