The brand, the product Bluefin is branded in England/GB. I don't know exactly where production takes place, but it could also be in Asia, for example China. This is not always so transparent for the end customer. It could almost be irrelevant for us if you get good quality for your money. The fact is.... much of the expertise and production has been outsourced for a long time. Bluefin, which is headquartered in England, will hardly be able to offer any promotions or discounts, especially as it has opted out of the EU. In this respect, it is almost astonishing that you can buy a BF with a length of 4.30 metres for less than 500 Swiss francs here in Switzerland.