Question about Philips Hue Starter Kit Bridge Pro + LED White & Color Ambiance

I am sure that this is significantly mispriced here (it's more than double than buying the content separately) On the Hue's official site: https://www.philips-hue.com/de-ch/p/hue-white-color-ambiance-starter-set-2-farbfahige-e27-smart-lampen-hue-bridge-pro/8721103107619, the identical kit is listed at 160 CHF; however, it is priced at 349 CHF here. I think you should fix this. Additionally, purchasing the same pro bridge with the same bulbs costs 155 CHF on here, at digitec.