

Why French women simply have it

One like no other! The Parisian is considered a style icon worldwide. Nobody manages the balancing act between nonchalance and elegance as well as she does. I'll tell you why and which six things she swears by.
The coolest and most beautiful women come from Paris. There's no doubt about it, if you ask fashionistas. But why? The French woman has that certain something that makes her so desirable. Despite her beauty and styling routine, she looks like she woke up in her look in the morning. And that is precisely her secret: when she gets dressed up, she does so in a nonchalant way: Her hair is slightly tousled but freshly washed, her mouth is emphasised with red lipstick but not perfectly traced, she breaks up an elegant dress with flat ballerinas. Her goal: she wants to look perfect, but not pretentious. Find out what you need for this "Je ne sais quoi" here. [[image:14786446]]
French Chic
Lightweight matron: A long-sleeved striped cotton top is part of a French woman's basic outfit (in various styles). Horizontal stripes in blue or black form the ultimate basis of her wardrobe.
On quiet soles: The ballerina not only goes with trousers, but also with a dress. The Parisian even wears the classic all-rounder when going out. Why? Because she stays true to herself and doesn't want to compromise on comfort in the evening either.
Into the black: Dark trousers round off the outfit. A Parisienne would never go for a washed-out or ripped model. They quickly look sloppy and unkempt.
Flower power: Bare skin? La Française would never reveal too much of herself. Because she's always mysterious. She either shows leg or cleavage. She leaves the rest to the male imagination...
Bisou, bisou: She always opts for a classic red colour for her pout. If you want to apply it as carelessly as the Parisians, do the whole thing without a mirror. Finally, briefly press your lips together. That's it. For the rest of the make-up, less is more. Only emphasise the eyes with brown mascara.
Bag: The French woman carries her essentials in a medium-sized black bag. This bag can also cost a little, as she will remain faithful to it for the rest of her life. The icing on the cake are chain handles in gold or silver.
How to compete with la Française:
What do you think of this trend? Let me know in the comments section. You can find the entire clothing range here.


When I’m not exploring the depths of the sea as an open water diver, I enjoy plunging into the world of fashion. On the streets of Paris, Milan and New York is where I keep my eyes peeled for the latest trends. And I’ll show you how to take them from the catwalk to your everyday life.