We finally sell the best mayonnaise in the world!

Simon Balissat

30.6.2025

Translation: machine translated

A bottle with a baby doll printed on it changed my life. The Japanese mayonnaise Kewpie is so much better than anything made in this country. Now it's finally available at Galaxus.

It must have been about ten years ago when I first came across Kewpie in a Japanese speciality shop. The original drop-shaped bottle from Japan looks absurd. It comes in cellophane packaging with a baby doll printed on it. The bottle itself, made of soft plastic, is unprinted. It sits in my fridge like a drinking tube from ancient Rome, filled with the golden nectar of the gods.

Pressing the mayonnaise through the small round opening in the red lid is a tactile treat. Gentle pressure allows the sauce to trickle onto the food in a thin trickle. No obscene blobs, like the sauce barbarians scoop out of the mayonnaise jar with a spoon. No, they are thin streaks, as golden as angel's hair, that coat my fries, hugging and caressing them.

Cold sauces + dips

CHF7.20 CHF14.40/1kg

Kewpie Japanese Style

500 g

11

The secret of Kewpie is its composition: egg yolk (instead of whole eggs), vinegar, sugar and glutamate (MSG). Mixed to alchemical perfection. Not too sweet, not too sour, with umami thanks to the flavour enhancer. Once you've had Kewpie, you won't want to go back to the mundane mayonnaise from the supermarket. Anyone who eats Kewpie is sophisticated, has style and class.

Two versions of Kewpie

Real Kewpie nerds know that there are different versions of the mayo. Their recipes differ slightly. At Galaxus, only «» the European version, made in Poland, is available. The trained eye can recognise this from the packaging, which is labelled. There is also a squeeze bottle version, as known from ketchup. The Japanese version, which is only available in specialised shops, is wrapped in cellophane. The bottle itself is simply printed with a relief of the iconic Kewpie doll.

An example? Thommy's mascot is a life-size mustard tube. Kewpie's mascot is a children's puppet whose name is derived from the Roman god of love Cupid.

His arrow hits the centre of my culinary heart. Kewpie flows through my veins!

Simon Balissat

Teamleader Editorial

Simon.Balissat@digitecgalaxus.ch

When I flew the family nest over 15 years ago, I suddenly had to cook for myself. But it wasn’t long until this necessity became a virtue. Today, rattling those pots and pans is a fundamental part of my life. I’m a true foodie and devour everything from junk food to star-awarded cuisine. Literally. I eat way too fast. more

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