This trend is currently conquering the beauty shelves of Glossier, Fenty and Co.
7.3.2025
Translation: machine translated
Cherries wherever you look. The stone fruit is currently being used left and right in perfume, skincare and make-up collections. A trend wave that is reviving my youth.
As a teenager, my parents bought me black and white chequered slip-on trainers. Not the classic Vans-style ones. Mine were studded with cherries - like pretty much everything else I wore back then. Earrings? Cherries. Made of rhinestones, of course. I silently carried the fruity motto through my entire wardrobe and combined cherries with cherries with cherries with unrivalled self-confidence. Until recently, my friends and I regularly joked about the good old "cherry times": "Do you remember? We wouldn't wear them today".
Breaking news: we probably would. At least I do. Somehow. The cherry comeback came gradually and hit me unexpectedly from the beauty corner. And you know what? I'm feeling it.
Source: Instagram @trendmood1
It's not just in fashion that labels have been focussing on a rich cherry red in recent months. In the beauty cosmos, too, all signs point to fruit salad. One cherry collection follows another. A never-ending revival that makes me nostalgic.
Source: Ariana Grande Fragrances
Source: Instagram @cleanbeauty_collective
The best thing about it is that I can have a good old-fashioned mix without having to flaunt any cherries. Once the hype is over, I happily continue to use my cherry-flavoured perfume or tube of gloss, because unlike my slip-ons, my beauty products rarely make bold statements. They are timeless. At least until they pass their best-before date ...
Source: Instagram @glossier
Source: Real Techniques
Header image: Instagram @glossier
Natalie Hemengül
Senior Editor
Natalie.Hemenguel@digitecgalaxus.chAs a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. I love you, bacon, garlic and onions.
Beauty
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