The water bottle with a built-in fruit press
One of them wouldn't have managed on their own. No, it took three Canadian brothers with sharp observational skills and business acumen to give the world the PressaBottle. What's particularly nice is that they tell their story with a hint of self-deprecation.
«We weren't enrolled in the rocket science program, but it didn't take long for us to realize fruit naturally doesn't want to release juice into our water bottle.»
Studying rocket science wasn't really required to develop the concept: a bottle with a built-in fruit press to add fruit flavour to the water. Water is good. Water with flavour is better. While their fellow students immersed their fruit in infuser or detox bottles, the Hambly brothers took things a step further: why not squeeze it in? Why not get the most out of both the fruit flavour and the idea's potential? That's where it all came from.
They like to call it «pressed water»
A rotatable rod with a thread, a strainer insert and a bottle. That's all you need for the «twist n’ press» concept. As these water visionaries have recognised the sign of the times, there's a coloured silicon-covered version made of glass, which is also suitable for hot drinks, and a version made of BPA-free tritan for hydrating on the go. Tritan is flavour-neutral, food-safe, heat-resistant, shatterproof and dishwasher safe up to 80 degrees. And its social media campaign is also in full flow, with the PressaBottle associated with a certain lifestyle and considered #morethananinfuser. Water is not just ordinary water anymore. They like to call it «pressed water». I like to call it «cleverly marketed», but that's part of it.
I tried out the PressaBottle and – surprise surprise! – it works. Although you need the strainer insert; otherwise it's not sealed. It's important to know that the PressaBottle was really only designed for the single purpose of getting the maximum from your fruit. The strainer insert isn't so fine that it filters all the water through and keeps all the fruit at bay, but the press definitely squeezes flavour in. A few lemon wedges and some berries were enough, as you need to leave room for the rod in the centre of the strainer.
The result isn't the most ridiculous solution on a hot day. Plenty of water, enriched with some vitamins, fruit sugars and a hint of citrus freshness – that's not only good for influencers when temperatures hit 30 degrees. While my colleague Patrik is still a FLSK fan and filling his wobbly belly (in German) with ice-cold water, I've made the switch.
What's your opinion on the PressaBottle?
- Brilliantly simple, simply brilliant.52%
- I'm not impressed. If I want fruit juice, I buy fruit juice.47%
The competition has ended.
Even though it's a simple concept, I can enjoy it. I'm curious to see whether the PressaBottle will build on its successful start or go the same way as the «dimple maker». It certainly seems a lot more sensible and much more positively marketed than the dimple machine from 1936. Looking at an image from the era makes for a sourer expression than putting lemon in the PressaBottle ever could.
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