Behind the scenes
Labubu craze sweeping Switzerland: these dolls are creepy, quirky and highly sought-after
by Tobias Heller
The perfect present for pretty much anyone
23.11.2020
Translation: Veronica Bielawski
At first glance, you’ll see nothing but wrapped gifts in our Christmas campaign. Since there’s no greater joy than the joy of anticipation, you’ll need to take a closer look to uncover what’s inside.
On the backlit posters, the gift only shines through at night, when the poster’s light comes on.
This works thanks to an additional print at the back of the posters, which only becomes visible with backlighting.
Even on the normal, unlit pasted posters, you can only see the wrapped gift. If you’re itching to discover what lies underneath, just scan the QR code and the unwrapped gift will show up on your phone in augmented reality!
For the hanging displays that decorate public transport, we’ve opted for so-called lenticular printing. Depending on the angle, you’ll see the contents of the gift shimmer through.
And don’t worry – we’ve got the most impatient gift-unwrappers among you covered as well. You can find all the hidden items here.
Starting on 1 December 2020, we’ll also unveil a new surprise every day in our online Advent calendar.
We wish you loads of fun unwrapping presents, be it on the fly on our posters or at home, gathered around the Christmas tree.
Jill Wanner
Leader Brand Communications
Jill.Wanner@digitecgalaxus.chMarketing specialist who loves a good sense of humour.
Behind the scenes
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