The perfect present for pretty much anyone

Jill Wanner

23.11.2020

Translation: Veronica Bielawski

At first glance, you’ll see nothing but wrapped gifts in our Christmas campaign. Since there’s no greater joy than the joy of anticipation, you’ll need to take a closer look to uncover what’s inside.

In a sea of over 2.7 million products, you’re bound to find the right Christmas gift – or surprise – for pretty much anyone. And we’re convinced the best part about gift-giving is the moment of anticipation and curiosity before finding out what’s hidden underneath all the wrapping paper. We’re giving you a taste of it in our Christmas campaign featuring 17 subjects. But you’ll only get the full picture once you take a closer look. The subjects have been carefully crafted to suit each medium, and the big reveal happens differently depending on it.

On the backlit posters, the gift only shines through at night, when the poster’s light comes on.
This works thanks to an additional print at the back of the posters, which only becomes visible with backlighting.

Even on the normal, unlit pasted posters, you can only see the wrapped gift. If you’re itching to discover what lies underneath, just scan the QR code and the unwrapped gift will show up on your phone in augmented reality!

For the hanging displays that decorate public transport, we’ve opted for so-called lenticular printing. Depending on the angle, you’ll see the contents of the gift shimmer through.

And don’t worry – we’ve got the most impatient gift-unwrappers among you covered as well. You can find all the hidden items here.
Starting on 1 December 2020, we’ll also unveil a new surprise every day in our online Advent calendar.

We wish you loads of fun unwrapping presents, be it on the fly on our posters or at home, gathered around the Christmas tree.

Jill Wanner

Leader Brand Communications

Jill.Wanner@digitecgalaxus.ch

Marketing specialist who loves a good sense of humour.

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