The beauty gurus swear by it
7.8.2018
Translation: machine translated
90 per cent of my beauty purchases can be traced back to the recommendation of a YouTuber or blogger. I'll tell you which of the products hyped on social media you can also find here.
Practically not a day goes by without me checking out reviews or tutorials. Always in focus: make-up and skincare. What's the latest hit? What should be thrown in the bin or not bought at all? Just the usual madness of the fast-moving beauty industry. I searched our range for frequently mentioned must-haves from the YouTube sphere and found what I was looking for.
The "holy grails" of the guru scene, which I also love and use!
The vitamin bomb
Tati Westbrook, better known on YouTube as Glam Life Guru, swears by a classic: Bobbi Brown's "Vitamin Enriched Face Base". She is far from the only one. Make-up artist Manny Mua and make-up mogul Jeffree Star also rely on the primer, which also acts as a moisturiser. The feedback is clear: the product makes the applied foundation appear more even and fills in fine lines.
The kinky blush
Nars Cosmetics' blush in the colour "Orgasm" is arguably the most recommended cheek blush in YouTube history and is particularly celebrated because it looks good on everyone, regardless of skin tone. The product is available in the standard range, but also appears in a new, limited edition design from time to time. [[image:15408590]] [[productlist:8848355]]
Dazzling prospects
The drugstore surprise of the year in terms of highlighters is Maybelline's "Master Chrome Metallic" highlighters. The colours "Molten Gold" and "Rose Gold" have made a particularly positive impression on the Community. At Desi Perkins, the product even made it into a video entitled "World's best Glow Products?!". [[image:15407815]] [[productlist:8766452]]
Drugstore favourite
Perhaps still a little too new to be called a classic, but definitely a revelation that will stay with us for a long time to come: the "Voluminous Paradise Extatic" mascara from L'Oréal Paris. It is hailed by many as the best drugstore mascara, including controversial YouTuber Jeffree Star, who tested the mascara in a video review. His conclusion: the lashes are nicely separated, the texture dries relatively quickly and the brush moulds perfectly to the lashes. Not to forget: the drugstore price. [[image:15406935]] [[productlist:7006468]]
The play with light and shadow
Kat von D's "Shade + Light" palette has been the undisputed product par excellence when it comes to contouring for years
. The palette was recently showered with love again in the favourite video by make-up queen Jaclyn Hill. She praised the buttery-soft texture and the blendability of the six matte highlight and contour shades. [[image:15408552]] [[productlist:6001991]]
And now you are my gurus: Which products are your holy grails? Write it in the comment column!
Natalie Hemengül
Senior Editor
Natalie.Hemenguel@digitecgalaxus.chAs a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. I love you, bacon, garlic and onions.
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