Background information

Thanks, Apple. It was time to bury AirPower

Aurel Stevens
23.4.2019
Translation: Eva Francis

Apple has been quite quiet about culling its wireless charging station, AirPower. But I think the company made the right decision – and I’m going to tell you why.

My colleague Kevin Hofer recently checked if you could save more money by using a monitor with an A++ energy efficiency rating rather than a A-rated one. This was Kevin’s verdict: «You can’t really save any money with an A++.»

I need to give Kevin a hard stare at this juncture, as I don’t agree with him at all. It stands to reason that it’s hard to save money on electricity because the latter is so cheap. If people had to generate their electricity from an exercise bike, 100 watts would seem real all of a sudden. And of course, that would mean a huge step backwards in terms of convenience.

And that’s where I draw a parallel with wireless charging: the convenience factor. There’s no fiddling around with the cable. You just pop your device on the pad and it already starts charging. Given there are no more charging sockets with exposed contacts, you can get products with better waterproofing.

There are already a few wireless charging solutions and many smartphones are designed with wireless charging options. In terms of Android, induction smartphone charging has been around for some time now. Even Apple phones have had wireless charging enabled via Qi (standard) since the release of the iPhone 8.

Inefficient – especially when the battery is fully charged

The thing with induction is that electricity transmission from the charging mat to the smartphone is inefficient. The Swiss Federal Office of Energy (SFOE) had the technology investigated and the findings showed a snag with this kind of charging. According to their reports, if all smartphones in Switzerland switched to induction charging mats, it would require 30 GWh more energy than if the devices were charged with a traditional cable.

Is induction an example of poor technology?

Transfer of energy via induction has been around longer than smartphones. Take electric toothbrushes, for example. They’ve long since relied on induction in a room in the house where damp is an issue. And in the kitchen, induction hobs are old hat. After a spot of research, I quickly discover that induction hobs are superior to glass-ceramic and gas stoves.

I’m confused. Is induction technology good or not? I decide to put my question to the authors of the DETC report directly and hop on a call with Marco Zahner from Fields at Work, a «spin-off» company supported by the technical and scientific Zurich university ETH.

«Induction isn’t bad or inefficient per se,» explains Marco. «For instance, transformers only work because of induction. Systems that relied on induction from the start are usually efficient,» he continues. Marco adds that inefficient systems tend to be those that had induction added afterwards, such as the smartphone example. According to Marco, the problem isn’t the charging mat. Most of the energy is in fact lost on the receiver side.

Operating principle of energy transfer using induction Image: Wikipedia)

So where did Apple fail?

Back to Apple’s wireless charging station, AirPower. It must have been a last-minute decision, as the charging pad was even depicted on the packaging for the new AirPods charging case. That surely can’t have been easy for the iPhone maker.

But that’s enough of my analysis. What do the experts think caused Apple to fall at this hurdle? Marco from Fields at Work is reluctant to call it. «Most companies use the Qi reference design,» he reveals. Marco goes on to explain that it’s unlikely manufacturers will take the time and effort to change solutions or improve it with more expensive materials.

145 people like this article


User Avatar
User Avatar

I'm the master tamer at the flea circus that is the editorial team, a nine-to-five writer and 24/7 dad. Technology, computers and hi-fi make me tick. On top of that, I’m a rain-or-shine cyclist and generally in a good mood.


Background information

Interesting facts about products, behind-the-scenes looks at manufacturers and deep-dives on interesting people.

Show all

These articles might also interest you

  • Background information

    Why the world’s largest e-car never needs to charge

    by Dayan Pfammatter

  • Background information

    IFA 2025: it’s all about kitchen innovations now

    by Jan Johannsen

  • Background information

    Is MSG bad for you? Not at all

    by Simon Balissat