News + Trends
31

Sustainability without end - that was ISPO 2020

Patrick Bardelli
30.1.2020
Translation: machine translated
Video: Manuel Wenk

Sustainability was the topic at ISPO in Munich. The sports industry seems to have discovered its love for the planet. Or is it all just greenwashing?

Does bigger automatically mean better? We asked ourselves this question at the start of the world's largest sports trade fair in Munich. However, the question should be: Is there actually sustainability in everything that says sustainability on the label? Hardly, I can now say after the end of ISPO 2020. You can see the detailed conclusion in the video above.

My lowlight

The China halls - yes, we dared to enter despite coronavirus - a land of milk and honey for buyers of the big brands. We already realised that last year:

My highlight

Running shoes made in Kenya. Yes, they do exist. It's about time. After all, the best runners come from the East African country. So it's only logical that this knowledge and experience should flow into the development of running shoes. The brand "Enda", a start-up, produces its shoes in the country. And also creates sustainable jobs at the same time, as company founder Navalayo Osembo-Ombati explains in an interview:

Münchner Gschichten

You want more news & trends from the world of sports? Then follow my author profile here and stay up to date. <p

3 people like this article

User Avatar
User Avatar
Patrick Bardelli
Senior Editor
Patrick.Bardelli@digitecgalaxus.ch

From radio journalist to product tester and storyteller, jogger to gravel bike novice and fitness enthusiast with barbells and dumbbells. I'm excited to see where the journey'll take me next.

Sport
Follow topics and stay updated on your areas of interest
News + Trends

From the latest iPhone to the return of 80s fashion. The editorial team will help you make sense of it all.

Show all