Behind the scenes
At Galaxus non-perishable foods are booming
by Alex Hämmerli
This is how often customers snag quantity discount deals
17.4.2023
Translation: Veronica Bielawski
Digitec Galaxus now stocks over 300,000 products with volume pricing in its Swiss range. Customers are happy about it – in March, four out of ten purchases were made with a quantity discount.
Savings potential in your shopping cart
Volume pricing is also common in the beauty and health range, that is, creams, shampoo, dental floss and razor blades. «The quantity discount is very attractive, especially when it comes to low-priced products,» says Category Business Manager Martina Tatavitto.
The proportion of orders containing quantity discounts is many times higher than the proportion of products available with a quantity discount in the range. Six per cent of all products on Digitec and Galaxus are available with a quantity discount, yet they account for 42 per cent of all purchases. Of course, the higher the proportion of products with volume pricing in the range, the higher their share of all orders will be.
«Thanks to volume pricing, we’ve been able to vastly improve our competitiveness in low-priced products,» says CCO Hendrik. Particularly in the fast-growing supermarket range, the number of products with a quantity discount is expected to continue rising. «When it comes to our existing range, however, we’ve largely exhausted the potential.»
Have you bought products with a quantity discount at Digitec or Galaxus? Are you a bargain hunter? What do you think of our prices? And what are your favourite products to grab at a discount? Join the discussion in the comments section!
Alex Hämmerli
Senior Public Relations Manager
Alex.Haemmerli@digitecgalaxus.chAt Digitec and Galaxus, I’m in charge of communication with journalists and bloggers. Good stories are my passion – I am always up to date.
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