
Sex has nothing to do with fashion
The Parisian haute couture house Saint Laurent has just launched its range of condoms. Fashion has nothing to do with it, has it? Talk about nonsense!
Saint Laurent puts its brand on condoms. I've just glanced at this on the web and I'm still stunned. We all know that wearing The designer clothes on the playground or on Instagram is ca-pi-tally important. But sex has nothing to do with fashion; do we take our clothes off during sex, or not? Could this be a hideout for rednecks and small-time gamblers?
Saint Laurent, and this is new, is trying to make us swallow that we need luxury condoms. And we'd be snatching them up! My little friends, you've already managed to lure someone into your sack. Let's just say that the hard part is over. But if you want to hide something, a brand-name condom won't be enough. You won't get any better at it, and you won't get a bigger one for it. It's not the packaging that matters, it's what's inside (the packaging, of course). At two euros apiece what's more, you can't say it's cheap.
But all in all, it's not so much the attitude of the consumers that bothers me here, but rather the actions of the luxury brand. I am aware that it is driven by greed. For example, a plain white T-shirt costs several hundred francs just because of two poor letters printed on it. And in their logic, the next step would be condoms. Why change something that's basically perfect just to give people complexes? Let them enjoy the moment without fuss!
However, there's one thing I think is right about all this, and that's encouraging safer sex. It doesn't matter if there's a brand name on it in the end, the important thing is to go out covered.
That's not the point.
Would you buy the fancy condoms?
- Now! I'm first in line.15%
- Maybe once, as a joke.33%
- No, I don't support that brand lust.54%
The competition has ended.
Headline photo: Saint Laurent
My life in a nutshell? On a quest to broaden my horizon. I love discovering and learning new skills and I see a chance to experience something new in everything – be it travelling, reading, cooking, movies or DIY.
This is a subjective opinion of the editorial team. It doesn't necessarily reflect the position of the company.
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