Opinion
«Mind if I take a look?» – the secret inner workings of my mirror cabinet
by Natalie Hemengül
5 beauty investments that aren't beauty investments
2.9.2025
Translation: machine translated
As a cosmetics fan, I haven't always invested my money wisely. Looking back, I would even say that I made some really stupid purchases. My learning? There is a lot of savings potential, you just have to be honest with yourself.
I'm not exactly a thrifty person. I like to treat myself sometimes. Sometimes all it takes is pretty packaging, a cute name or a great fragrance and my money grows wings. This kind of Überfluss luxury can be a joy, especially if you have a heart for beauty. In my experience, however, a «I've earned it» phase is invariably followed by disillusionment: «Where has my money gone?»
That's why I got out the magnifying glass of reason, put on my detective hat and investigated the question: As a beauty lover, where do I see the greatest opportunities to save money? Or to put it another way: where are steep price tags of short-term benefit?
Luxury shower products
A shower gel that smells like your favourite perfume? An expensive bar of soap enriched with precious oils? Tempting, I know. But let's be honest: the fun ends in the drain. The olfactory pleasure rarely accompanies you beyond the bathroom threshold and the caring aspect is also limited. You can confidently tighten your belt a few holes here.
The suspects:
Wash gels with active ingredients
The scent is still fresh. The piggy bank can't be far away:
Gepty make-up
Caught red-handed: The Wonderskin hype has made me lose my principles. Because I don't like lip stains at all:
Beauty gadgets
As part of my job, I'm always testing technical gadgets that the beauty world comes up with. And yes, some of them are actually quite useful. But what a miracle none of these tools have worked so far: Not to eventually go stale in the corner of my mirror cabinet. Especially electric face brushes. I find that cleaning is just as cheap with your fingers and without the hassle of recharging.
Convinced! Even the expert says you can do without:
Beauty organiser
These culprits are easy to spot:
What things do you find superfluous? Write it in the comments 💸
Header image: Foreo face brush. Source: Taffpixture via Shutterstock
Natalie Hemengül
Senior Editor
Natalie.Hemenguel@digitecgalaxus.chAs a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. I love you, bacon, garlic and onions.
Beauty
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