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Release radar: These beauty collections for Valentine's Day are not even sooo kitschy

Natalie Hemengül
11.2.2022
Translation: machine translated

New cosmetic products are constantly announced, sneak peeked or launched. On my release radar I present you the most exciting news from the beauty world, about which you can be happy or upset. Today the V-Day-Edition.

Valentine's Day collections I usually ignore. Too pink, too cliché, too intentional. However, I'm happy to make an exception for two launches.

"Love Is The Foundation" Brush by It-Cosmetics.

It-Cosmetics releases a new, but similar looking version of their "Love Is The Foundation" brush every year. By far my favorite foundation brush on the market. Thanks to the slightly rounded, soft and tightly bound hairs in the heart-shaped brush head, I apply my makeup with this tool without streaks and almost flawlessly. While the brush head usually stays the same, the handle design changes from year to year. This February, the brand is going for heart-shaped confetti. Last year's model had a liquid-filled handpiece with heart sequins floating around.

Dieses Jahr regnet es Konfetti. Bild: It-Cosmetics
Dieses Jahr regnet es Konfetti. Bild: It-Cosmetics
Meine Pinsel aus vergangenen Jahren.
Meine Pinsel aus vergangenen Jahren.

"Love Starts With You" by Dose of Colors.

For once, there's no garish pink screaming in my face in this dreamy line from the Dose of Colors brand - and I appreciate it. Instead, who's surprised, the heart theme remains. The collection includes two Heart Cheeks Cream Blush Sticks, an eyeshadow palette, and two "Opposites Attract 2-in-1 Lip Pairs." The latter always combine a matte liquid lipstick with a shimmering gloss.

Romantisch, aber nicht kitschig. Bild: Dose of Colors
Romantisch, aber nicht kitschig. Bild: Dose of Colors
Bild: Dose of Colors
Bild: Dose of Colors
Beide Produkte sind bereits erhältlich, jedoch nicht bei uns.

Which releases are you most looking forward to? Which ones make your hair stand on end? Share your opinion in the comments column and join the discussion!

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As a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. I love you, bacon, garlic and onions. 


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