Product design and (climate) change
The latest furniture brand to set its focus on sustainability is Ferm Living. The Danish company is kicking off this new trend with a summer collection made of recycled textiles.
Brands and designers are giving more and more thought (and action) to reducing their ecological footprint and are therefore looking at how to recycle waste and turn it into beautiful things. The Danish furniture company Ferm Living has decided to follow the sustainable design trend and is now producing recycled textiles.
The «Way» collection
Ferm Living’s website reads: «We are getting used to seeing images of plastic washing up on shores and turning into mountains of trash everywhere in the daily news. With a problem this big, it calls for clever solutions. Because plastic can be more than waste: With the help of specialized technology, we have created the new Way series of textiles made entirely from used plastic bottles.»
292 bottles were processed to produce the largest rug in the «Way» collection. Bottles are crushed bottles and converted into small chips. These chips are processed in carding machines and turned into a material that can be spun into yarns.
Fashion as role model
While recycling is a rather new trend with furniture brands that produce textiles, it’s long become established in the fashion industry. Companies such as H&M regularly launch recycled collections made from donated secondhand clothing. American clothing designer Eileen Fischer and outdoor clothing company Patagonia also buy used clothing and recycle it into new products. «This way, you get incredibly durable textiles while helping clean up the oceans», Ferm Living writes.
The «Way» collection includes a rug, a runner, a mat and a cushion. All these textiles are suitable for indoor and outdoor use and make us look forward to more environmentally friendly products in the coming autumn/winter collection.
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Like a cheerleader, I love celebrating good design and bringing you closer to everything furniture- and interior design- related. I regularly curate simple yet sophisticated interior ideas, report on trends and interview creative minds about their work.