Spotlight/Launchmetrics
News + Trends

Pinterest says: In 2026 you'll need (at least) one brooch

Laura Scholz
16.12.2025
Translation: machine translated

According to the Pinterest prediction, jewellery such as earrings or necklaces are now on hiatus for the time being. Instead, brooches are taking over the accessory field. We are happy to be infected by this trend.

It's finally here, the most wonderful time of the year. And I'm not talking about Christmas. No, of course I'm talking about the «Pinterest Predicts», the annual trend predictions from my favourite social media platform. What can I look forward to in 2026? Which trends would I rather steer clear of?

According to the analysed search queries, fashion will be ... well, let's say eclectic. For example, there's the brightly coloured gummy bear aesthetic «Gimme Gummy», but also the rather bourgeois-looking bookworm world of turtlenecks, blazers and ties, which Pinterest has very aptly christened «Poet Core». Lace remains a big topic, «Cool Blue» could be the colour of the year. However, one trend that particularly picks me up personally is centred on a very specific accessory.

Brooches are officially back

Yep, beautifully shaped pins, which we are otherwise more familiar with from the lapels of older ladies (like the Queen!), are making a giant generational leap. In 2026, they will replace other pieces of statement jewellery such as necklaces or earrings. They can appear as expressive individual pieces or in large groups. Their stage is no longer just the collars of coats or jackets, but can also be shirts, scarves and even trousers.

Brooches take on the leading role. Whether in the ensemble, ...
Brooches take on the leading role. Whether in the ensemble, ...
Source: Spotlight/Launchmetrics
... or in an impressive solo performance.
... or in an impressive solo performance.
Source: Spotlight/Launchmetrics

If you're lucky, you can help yourself to your grandmother's jewellery repertoire, where you're guaranteed to find the most spectacular brooches. Otherwise, you'll have to find your own - I've already rummaged through the range for you:

L'Officiel Spilla rodio con zirconi e perla
Pin
CHF27.90

L'Officiel Spilla rodio con zirconi e perla

Joe Browns Winter Bird Brooch
Pin
CHF21.95

Joe Browns Winter Bird Brooch

Thomas Sabo Brooch Half Moon with Coloured Stones Gold
Pin
CHF231.–

Thomas Sabo Brooch Half Moon with Coloured Stones Gold

L'Officiel Spilla rodio con zirconi e perla
CHF27.90

L'Officiel Spilla rodio con zirconi e perla

Joe Browns Winter Bird Brooch
CHF21.95

Joe Browns Winter Bird Brooch

Thomas Sabo Brooch Half Moon with Coloured Stones Gold
CHF231.–

Thomas Sabo Brooch Half Moon with Coloured Stones Gold

If you want to know what my colleague Stephanie Vinzens had to say about brooches back in January, or what's being predicted by Pinterest in the beauty and interior sectors, just click here:

  • Background information

    This old-fashioned accessory is currently making a big comeback

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Header image: Spotlight/Launchmetrics

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