News + Trends
Lyst report: These are the 5 most popular products of the past months
by Laura Scholz
This piece of jewellery is currently celebrating a surprising comeback
29.8.2025
Translation: machine translated
Toes are currently very popular in the fashion world. Yes, you read that right. So it's high time to decorate them with rings - again.
If you're old enough, you might still remember the last time this piece of jewellery was popular - around the turn of the millennium. The fact that toe rings generally looked as if you had bought them in the trashy beach shack next to the ice cream parlour was in keeping with the spirit of the times.
However, as is so often the case, the trend of one decade soon became the kitsch of the next. And so toe rings gradually disappeared from the collective memory. At least in the West. In some cultures, toe rings have a symbolic meaning and are far more than just jewellery. In the Hindu tradition, for example, married women wear them as a sign of their marital status.
Slow rise
Fashion has been slowly making a comeback for a few years now. Luxury label Chloé, for example, started wearing decorated toes again in 2019, Burberry and Rabanne followed suit in 2022 and 2024 respectively, and trendsetter Rihanna decorated her toe with a diamond ring worth half a million dollars two years ago. She thus predicted a new era of toe rings - away from the charm of cheap holiday souvenirs and towards valuable pieces of jewellery.
Fancier than ever
One thing is certain: Toe rings are showing a new side. Some are studded with gemstones, crystals and pearls. Sometimes chunky, sometimes filigree, sometimes lavishly stacked. They look valuable and cleverly designed, not just an afterthought. The nostalgic charm of carefree summer holidays still resonates - it's just grown up and now has style.
Header image: Launchmetrics/Spotlight/Burberry
Has endless love for shoulder pads, Stratocasters and sashimi, but a limited tolerance for bad impressions of her Eastern Swiss dialect.
Fashion
Follow topics and stay updated on your areas of interest
News + Trends
From the latest iPhone to the return of 80s fashion. The editorial team will help you make sense of it all.
Show all
