Our highlights at ISPO 2017!
15.2.2017
Translation: machine translated
ISPO is the largest sports trade fair in the world! An absolute must-attend event for the Galaxus sports team. We visited the trade fair for two days at the beginning of February and present our highlights here.
Sylvia Matitschka, Product Manager Outdoor
"When it comes to textiles, there's hardly anything new on the market worth mentioning. Everyone makes down and Primaloft textiles and uses practically the same materials. Everything is getting lighter, more packable and more breathable. What's really cool and what also won an ISPO Gold Award is the Ventrix jacket from The North Face, which I will also have in my range at Galaxus from September.
My absolute highlight are the products from Lifestraw (also available here since 2 weeks.) With the filters built into the bottles, you can drink contaminated water when travelling or in nature, and it is filtered directly. The bottles are also used in developing countries (including Kenya and India) to give children and poor families access to clean water. A very good story, I think." [[productlist:6070485]]
Julia Dürr, Marketing Manager Sport and Lifestyle
"My highlight is the new On shoes "Cloudflow", which were named Gold Winner in the Footwear/Performance category. They impressed the jury with their low weight, high running comfort and cool design.
I also found the way many companies dealt with the topic of recycling exciting. Many companies are now producing clothing from PET bottles or other recycled materials. A good example of this is the OutDry Extreme ECO jacket from Columbia.
My coolest new discovery: Houdini. A brand that provides a contrast to bright colours and quilted jackets.
Martin Maissen, Team Leader Sport and Leisure
"In my opinion, the fitness market hasn't changed much. What is noticeable is that people are increasingly focussing on small fitness equipment. The product range has developed strongly, especially in this area, and more and more brands are being added. The large machines are more of a constant. There are a few new lines and models, but no ground-breaking innovations. I found the "Work & Fitness" trend and the new large work machines, where you can still read or work on a mini desk during your workout, interesting.
Boxing and martial arts in general, which are increasingly being mixed with fitness, are still on trend. [[productlist:2588398,5753796]]
Thomas Kröni, Product Manager Winter Sports
The new snowboard shapes from Nitro are one of my absolute highlights of this year's ISPO. Just marvelling at them makes you want to spend the next day in the snow and you can imagine how much fun they are. It's SHREDTIME!
The new avalanche transceiver from Mammut Barryvox S will also be very interesting. With an even greater range and pinpoint localisation, this device will cause a stir next year.
Another highlight was the presentation by Atomic. The new products, all in Atomic red, motivate you to go full throttle on the piste.
Of course, all my highlights will be available from us from next autumn!
Christoph Gasche, Category Manager Sport and Leisure
"The original winter sports trade fair ISPO is becoming more and more of a year-round sports trade fair every year. However, the ski and snowboard halls are still very exciting every year.
Although the snowboard hall was located at the very end of the exhibition centre, there was one highlight for me there. The Jones Snowboards stand: Beautiful freeride snowboards, which are now also newly ridden by my long-time friend and professional freerider Ueli Kestenholz. Superb designs and, as I was told by Ueli, very comfortable to ride even in the deep fresh snow of Japan, where he has just been. Of course, I hope that we can present these beautiful boards to you in our shop next season."
Theresa Schieder, Marketing Manager Sport and Leisure
"Fitness boxing is certainly a big topic in the fitness sector this year. In addition, long-standing manufacturers of large fitness equipment are also increasingly focussing on small equipment such as massage rollers, skipping ropes or fitness bands, which allow you to do fitness at home conveniently and on your own - even if you only have a small amount of space available.
My highlight: the new Birkenstock collection :) Admittedly, it has little to do with fitness and winter sports, but as a big fan of the super-comfortable sandals, which in my opinion are unfairly frowned upon by the men's world, I'm looking forward to the new, glittery and shiny models. From March 2017, you will of course find some of the models here in our shop. [[productlist:5758675]]
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Header image: Picture source: munich.ispo.com.
Theresa Schieder
Leader Portfolio Development Do-It, Garden & Household
Theresa.Schieder@digitecgalaxus.ch